Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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محتوای ارائه شده توسط The Growth Hub Podcast and Advance B2B. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط The Growth Hub Podcast and Advance B2B یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Adam Holmgren - Global Demand Gen Lead at GetAccept: Switching From Lead Gen to Demand Gen
Manage episode 359277582 series 1549774
محتوای ارائه شده توسط The Growth Hub Podcast and Advance B2B. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط The Growth Hub Podcast and Advance B2B یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Lead generation is usually great for acquiring many contacts, but it also favors quantity over quality. Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue. Put simply, companies focusing solely on lead generation may be missing out BIG TIME 😱. In part 2 of episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares his thoughts on what it takes for B2B SaaS companies to steer away from Lead Generation and run a Demand Generation Playbook. Adam, Reeta and Seija cover: — State of demand generation in Europe — Mistakes companies make with demand generation — How to convince your organization of the importance of demand generation — Is lead generation evil? (The answer surprised even Adam!) — The difference between demand generation and lead generation — The role of experimentation in demand generation — How to switch from a lead generation playbook to a demand generation playbook? — Key demand generation metrics Happy listening!
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111 قسمت
Manage episode 359277582 series 1549774
محتوای ارائه شده توسط The Growth Hub Podcast and Advance B2B. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط The Growth Hub Podcast and Advance B2B یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Lead generation is usually great for acquiring many contacts, but it also favors quantity over quality. Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue. Put simply, companies focusing solely on lead generation may be missing out BIG TIME 😱. In part 2 of episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares his thoughts on what it takes for B2B SaaS companies to steer away from Lead Generation and run a Demand Generation Playbook. Adam, Reeta and Seija cover: — State of demand generation in Europe — Mistakes companies make with demand generation — How to convince your organization of the importance of demand generation — Is lead generation evil? (The answer surprised even Adam!) — The difference between demand generation and lead generation — The role of experimentation in demand generation — How to switch from a lead generation playbook to a demand generation playbook? — Key demand generation metrics Happy listening!
…
continue reading
111 قسمت
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