Dedicated to make moving to Germany and finding work easier with Cheryl Howard

The Germany Expat Business Show

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A Canadian in Berlin for 10+ years, Cheryl has the unique experience of moving to Berlin – not once, but twice. During her time in Berlin, she's had five different visas and worked as both a freelancer and a permanent employee for numerous German companies.

Her day jobs include working as a hiring manager, overseeing the recruitment of countless individuals, as well as a team coach helping people work better and find happiness in their careers.

The combination of her personal and professional experience means she knows exactly what it takes to move to Germany and find work. In 2021, she created the The Berlin Life, with a mission to help make moving to Germany and finding work easier. The Berlin Life provides guides to life in Berlin, career coaching services, and connections to a wider community.

In our conversation we covered:

• How and why Cheryl started The Berlin Life
• How she balances The Berlin Life as a side hustle with her full-time job.
• How she focuses on organic SEO for growth
• Some pracitical tips for crafting powerful CVs and cover letters tailored to the German market
• Why she switched form ConvertKit to Substack for her newsletter
• How she generates revenue with the website and newsletter
• The current state of the German job market and broader economic trends
• Whether or not you can find a job in Germany just speaking English
• How to find more efficient ways to manage time and the idea of reducing regular working hours to focus more on a hustle.

Where you'll find Cheryl and The Berlin Life:

The Berlin Life website
The Berlin Life Instagram
The Berlin Life Facebook Group
The Berlin Life on LinkedIn

You can find this episode and all episodes as well as show notes for each at www.eleanormayrhofer.com/podcast
Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.
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1. Dedicated to make moving to Germany and finding work easier with Cheryl Howard (00:00:00)

2. Expat Business Owners in Germany (00:00:03)

3. Building Online Community and Side Hustle (00:08:20)

4. Monetizing Side Hustles and Job Balancing (00:14:52)

5. SEO, AI, and Social Media Trends (00:22:35)

6. Job Market Challenges in Germany (00:28:16)

7. Expat Life and Job Seeking in Germany (00:40:54)