Episode 18 - A Luxury Brand in the Metaverse

The Gage

Our CEO speaks to Ali Walker, Chief Creative Officer at Asprey Studio, the luxury brand that recently got involved in non-fungible tokens or NFTs. They discuss Asprey’s recent partnership with Bugatti, Web 3.0 as it relates to luxury brands, and whether Asprey has any plans to delve into the Metaverse.
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ABOUT ASPREY
Asprey International Limited, formerly Asprey & Garrard Limited, founded in 1781 is a United Kingdom-based designer, manufacturer and retailer of jewellery, silverware, home goods, leather goods, timepieces, and a retailer of books. Asprey's flagship retail store is located on Bruton Street, Mayfair in London, United Kingdom
HIGHLIGHTS
▶ How the 242-year-old Asprey luxury brand is approaching Web3.0 and the Metaverse
▶ Building an NFT community in the luxury industry
▶ IP consideration for luxury brands engaged in crypto projects
TIMESTAMPS
00:00 Intro
01:09 Ali's background
02:32 How to bring the traditions of a 240-year old brand into the digital age?
06:41 The IP considerations in the partnership with Bugatti
08:04 How Asprey’s NFT community differs from their traditional customer base
10:26 Asprey's approach to digital partnerships
11:09 How is digital wealth evolving?
12:41 The Metaverse effect
14:47 The value of IP in the Metaverse for brands
16:25 English Law as a setting up the intellectual property