Why Your New Ideas Aren’t Catching On and Why You Need to Leverage Friction Theory To Change That

The Future Of Work With Jacob Morgan

Have you ever wondered why seemingly good ideas don’t get implemented even though people know they are good ideas? As a leader who wants to introduce a new idea or innovation, it can be challenging to convince people to get on board.

Loran Norgren, Professor at the Kellogg School of Management and co-author of the book The Human Element: Overcoming the Resistance That Awaits New Ideas.

In this episode, we are going to explore the psychological frictions that oppose change. Where so many leaders are obsessed with focusing on value and features, Loran argues that it’s actually four frictions that stop new ideas from being implemented.

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This episode is sponsored by Workplace from Meta.

Workplace is a business communication tool from Meta. Think Facebook, but for your company.

It’s part of Meta’s vision for the future of work. A future in which we’ll all feel more present, connected and productive.

Start your journey into the future of work at workplace.com/future.

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Get ad-free listening, early access to new episodes and bonus episodes with the subscription version of the show The Future of Work Plus. To start it will only be available on Apple Podcasts and it will cost $4.99/month or $49.99/year, which is the equivalent to the cost of a cup of coffee.

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