How Often Should You Measure Employee Engagement?

The Future Of Work With Jacob Morgan

Is there an optimal number of times to check in with employees or gather data on employee engagement? There is an important element of employee engagement that most organizations are missing out on.

All organizations want their employees to be engaged at work. Engaged employees are focused, productive and hardworking. But most organizations get caught up in one question. They ask, “how often should I measure employee engagement or employee satisfaction?”. Should we be measuring these things once a year, once a quarter, once a month?

There is something vitally important that these organizations are missing out on by only focusing on the question of the optimal number. There is so much more to employee engagement than numbers or data. Organizations need to take a step back and realize it is not so much about how often we collect the data, but what we do with it.

The truth is, there is no optimal number. Take the example of a personal relationship, such as a married or dating couple. Can you imagine going to your significant other and asking them, “how often should I be checking in with you or asking for feedback--once a week, once a month...?”. We don’t do that. When something bothers us we don’t wait for the other person to ask us to provide feedback, we speak up, we start a conversation about the issue and we try to resolve it. And likewise our significant other can usually sense when things are going good or things are not going so well. The same should apply in our organizations.

As in personal relationships, we should be having ongoing conversations in our organizations. We shouldn’t just be checking in once a year or once a month, it should be an open, ongoing conversation that never ends. Also, it shouldn’t just the be leaders of an organization starting the conversation. Employees should feel comfortable starting a dialogue or providing feedback when something is frustrating, when the process isn’t working, or when they need a different tool to get their work done.