Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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محتوای ارائه شده توسط Karnvir Mundrey. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Karnvir Mundrey یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Episode 10: How to tell powerful and purposeful stories with data. With Sam Knowles, Author of Narrative by Numbers
Manage episode 247474269 series 2579149
محتوای ارائه شده توسط Karnvir Mundrey. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Karnvir Mundrey یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
As jobs become increasingly similar, there are two skills that everyone would need if they are to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to pursuade others to act. Essentially - Analytics + Storytelling = influence. Humans are hardwired to respod to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories based on evidence. But storytellers need to use data as the foundation of stories, not as actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. Sam Knowles is a guru in synergising data with stories. With a unbeatable and unique background of data, statistics and public relations; he presents some simple and effective rules of data-driven storytelling that helps everyone tell more compelling, evidence based stories, whoever they may need to convince. He discusses his book, Narrative by Numbers in this podcast. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.
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6 قسمت
Manage episode 247474269 series 2579149
محتوای ارائه شده توسط Karnvir Mundrey. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Karnvir Mundrey یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
As jobs become increasingly similar, there are two skills that everyone would need if they are to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to pursuade others to act. Essentially - Analytics + Storytelling = influence. Humans are hardwired to respod to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories based on evidence. But storytellers need to use data as the foundation of stories, not as actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. Sam Knowles is a guru in synergising data with stories. With a unbeatable and unique background of data, statistics and public relations; he presents some simple and effective rules of data-driven storytelling that helps everyone tell more compelling, evidence based stories, whoever they may need to convince. He discusses his book, Narrative by Numbers in this podcast. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.
…
continue reading
6 قسمت
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