Interview - Dustin Hinz CMO of Firestone Walker

The Full Pint Podcast

This week we sit down with CMO of Firestone Walker, Dustin Hinz. We take a peek behind the curtain to see what goes into delivering new and old brands from concept to shelf. Items of discussion include:

• The previous guard at Firestone Walker marketing team.
• Coming in right before COVID.
• The challenge of finding new drinkers outside of Firestone's core audience.
• High level portfolio strategy.
• Being an outsider in the beer industry.
• Inheriting the gift known as 805.
• 805 as a lifestyle brand.
• Clear glass for Cerveza??
• Brand extensions.
• Is 805 a gateway beer?
• Big surprises and surprising flops.
• Adding non beer products.

And much more!

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Please check out these resources if you are a member of the craft beer industry and need help.

National Women's Law Center - https://nwlc.org/

Department of Fair Employment and Housing - https://www.dfeh.ca.gov/

Project When - https://projectwhen.org/resources/how-to-report-workplace-harassment-incidents/