Episode 29: Writing for the Brand with Jessica Hein

The Freelance Remuda: Navigating the Equine Media Frontier

Jessica Hein is the Senior Director of MemberCare & Publications for the American Paint Horse Association. She brought a lifetime of agricultural and equine experience to her role at APHA, and during her tenure at the association, she has moved up through the ranks of its multiple publications to her current position. An award-winning writer and photographer, Jessica lives just outside Fort Worth in Justin, Texas, with her husband, horses and dogs—and soon, a new baby. Abigail worked with Jessica at APHA for nearly five years, and she had a huge role in shaping the writer and journalist she is today. Both Kate and Abigail consider Jessica a great asset to the equine media industry, and we’re so pleased to have her on our show today. We look forward to her sharing her advice and wisdom, and we think you will too.