514: He Made $2.8M Getting People High | Nick Shackelford

The Foundr Podcast with Nathan Chan

Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when selling the product isn’t fully legal. Shackelford is a managing partner at Structured Social and is Foundr’s How to Run Facebook Ads course instructor. But in this episode, Nathan Chan talks to a different Nick–a partner of the THC beverage brand BRĒZ. He started the business in 2023 to show his clients that Facebook ads work. What happened next is truly extraordinary.

In this episode, you’ll learn:

• Why Shackelford started over with a THC beverage product
• How BRĒZ earned $2.8M in sales in the first 10 months
• Why BRĒZ came at the highest price point in the market
• Why did they target soccer moms trying to get a buzz
• About Shackelford’s sympathy for his advertising clients
• Competing against the massive alcohol market
• How Shackelford structures his ad campaigns
• The grey area around THC product advertising
• Why they spend $25K on ad per day
• And much more CBD and THC product advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

• Foundr.com
• Instagram
• YouTube
• Facebook
• X
• LinkedIn
• Magazine