502: Stop Sending Thank You Cards with Products | Anaita Sarkar

The Foundr Podcast with Nathan Chan

Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nathan Chan. Plus, she’ll share advice from starting two companies from scratch, covering TikTok marketing, packaging, demand generation, and more. Sarkar is the CEO and co-founder of Hero Packaging, author of Sell Anything Online, and ecommerce advisor.

In this episode, you’ll learn:

• Anaita’s backstory from accountant to eBay seller to founder
• About her book, Sell Anything Online
• Anaita’s sales formula
• Why TikTok is the best way to get brand awareness
• Her 15-minute TikTok creation strategy
• Why your bio link needs multiple pathways
• That you don’t need to show your face in content
• Why sustainable packaging is easier than it seems
• About the thank you card debate
• The importance of demand and cash flow
• How to not get overwhelmed with AI tools
• And much more small business advice…

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