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Episode 01: The Importance of Personalization in eCommerce
Manage episode 302533464 series 2981846
محتوای ارائه شده توسط SmartOSC. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط SmartOSC یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
We're kicking off our new podcast series with a cracker of an episode!
Host Adrian Wakeham, Regional Manager for Australia and New Zealand at SmartOSC, invited two stars of the eCommerce game to come and discuss the importance of personalization, by kicking off with a look at the approach Rihanna takes to personalization with Fenty Beauty.
Hayley Worley, co-founder of the trailblazing bed line label The Sheet Society, and Mark Baartse, an independent consultant who was the #15 in the Top 50 People in Ecommerce list in 2019, took a deep dive into the do's and don'ts of personalization, how to provide the ideal personalization experience, and some examples of personalization run amok!
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