The First Customer - How to build a world-class legal firm with Iterative Improvements

The First Customer

In this episode, I was lucky enough to interview Rachel King, CEO and Founder of King Law Firm.
Rachel offers insights into her journey as an entrepreneur and lawyer. Her upbringing, shaped by divorced parents and small business owners in the family, instilled in her a passion for law and entrepreneurship. Her father's profession as a lawyer and exposure to small business operations influenced her career choices significantly. Starting her law firm right after graduating and passing the bar, Rachel embarked on her entrepreneurial journey with limited resources but a determination to succeed. She initially focused on in-person networking, leveraging local chambers and community events to spread the word about her services. With perseverance and dedication, she secured her first clients and gradually expanded her practice into family law and litigation.
Over the years, Rachel's marketing strategy evolved, incorporating various tactics such as blogging, organic SEO, and outsourcing social media and PR efforts to professional firms. She emphasized the importance of trying new approaches every year while continuously refining her targeting and messaging to align with her evolving client base. Rachel's journey underscores the significance of perseverance, adaptability, and a willingness to explore different avenues in achieving entrepreneurial success.
Prepare to be amazed as we discover the keys to legal success with Rachel King in this episode of The First Customer!
Guest Info:
King Lawyer Firm
thelawyerking.com
Rachel King's LinkedIn
https://www.linkedin.com/in/thelawyerking/

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