CocoLove: Hydration With A Purpose

The Firebelly Social Show

Vinny (CocoVinny) Zaldivar is the Founder and CEO of CocoLove Water, a beverage brand that delivers the best-tasting coconut water with a purpose. In his role, he is on a mission to make coconut water fun, convenient, and better for the planet. In 2013, after inventing the world's first zero-waste coconut water removal system, he founded Coco Taps. CocoVinny is an eco-inventor, a zero-waste educator, and a speaker with over 20 years of entrepreneurial experience in various industries and ventures. He has been featured on The Profit and Shark Tank, as well as in Forbes, Inc., and Entrepreneur magazines.

In this episode…

People are leaning toward buying brands that are on a mission to produce products that create zero-waste and are good for the planet. Vinny (CocoVinny) Zaldivar is a serial entrepreneur whose goal is to disrupt the status quo and innovate the coconut hydration industry by tapping into new markets and planting one million coconut trees in the US by 2032.

If you’re looking for a beverage that’s healthy for you and the planet, CocoVinny says coconut water is a healthy and refreshing drink. However, finding the perfect one that aligns with your values can be challenging. CocoVinny’s brand packages its products in cans, which are infinitely recyclable, and donates a portion of its sales to nonprofit organizations that help women and children. He recommends purchasing coconut water from a brand dedicated to sourcing the highest quality coconuts and utilizing sustainable farming practices to produce their beverage. The result is a delicious, pure, and refreshing drink that's perfect any time of day.

On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Vinny (CocoVinny) Zaldivar, Founder and CEO of CocoLove Water, about his experience of creating a coconut beverage brand. CocoVinny talks about Coco Taps and CocoLove Water, how they differentiate themselves in the marketplace, CocoLove's “Whydration” strategy, and the challenges faced in growing the brand.