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ALP 234: Adapting your agency for risk-averse clients
Manage episode 425399255 series 1391833
Are you finding biz dev harder in 2024 than you expected?
In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election. They emphasize the importance of agencies adapting by providing project-based work and suggest looking into using AI for optimizing tasks and offering new services.
The conversation also explores the benefits of flexible, short-term engagements and the potential pitfalls of long-term contracts. [read the transcript]
The post ALP 234: Adapting your agency for risk-averse clients appeared first on FIR Podcast Network.
139 قسمت
Manage episode 425399255 series 1391833
Are you finding biz dev harder in 2024 than you expected?
In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election. They emphasize the importance of agencies adapting by providing project-based work and suggest looking into using AI for optimizing tasks and offering new services.
The conversation also explores the benefits of flexible, short-term engagements and the potential pitfalls of long-term contracts. [read the transcript]
The post ALP 234: Adapting your agency for risk-averse clients appeared first on FIR Podcast Network.
139 قسمت
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