Season 2 Episode 001 - Superfans and Controversies: Lucy Greenwood on Navigating Lucy & Yak Through Rapid Growth

The Fashion Brand Clinic Podcast

In this season 2 premiere of The Fashion Brand Clinic, I sit down with Lucy Greenwood, founder of the renowned fashion brand Lucy & Yak. Lucy and Yak is a British clothing brand that has gained popularity for its sustainable and ethical approach to fashion with distinctive colourful designs & a particular focus on comfortable and practical clothing.

In this episode, Lucy returns to the podcast for part 2! She takes us through her journey in the fashion industry, navigating the challenges of brand growth and maintaining authenticity during a rollercoaster ride of rapid growth in the business.

Join us as we explore Lucy's journey, gain valuable advice, and uncover the secrets to building a successful fashion brand that puts people at the centre of everything they do. Get ready for an episode packed with wisdom, inspiration, and practical tips on navigating the ever-changing fashion landscape online.

💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content

In this episode we discuss :

• The challenges of balancing contradictory viewpoints on social media

• How important it is to not question your personal values, limiting social media usage, and surrounding oneself with like-minded individuals.

• Lucy & Chris’ shift from doing everything themselves to leading the brand with a unique leadership style

• Building a cult-like community around the brand and the potential pitfalls of having superfans

LINKS MENTIONED IN THE EPISODE

Elizabeth's Instagram

Africa Brooke

Lucy & Yak Website

LISTEN

You can listen by clicking through to Apple Podcast here

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SPONSOR

Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!

Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!

Head to this link to fill out the form and enter!

One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.

Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"

LET’S STAY IN TOUCH!

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…