

In this episode, we sit down with Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares how anyone—especially BIPOC and female founders—can get featured in top-tier media like Forbes, Vogue, and The New York Times without paying a PR agency or having insider connections.
You will learn
💡 If you've ever said “I’m not ready for PR” or “I don’t have a story,” this episode is for YOU.
TIME STAMPS:
02:39 – 03:08 – Gloria introduces the CPR method for writing effective pitches.
03:52 – 06:08 – Tip: Use Google News Alert to monitor relevant news.
06:08 – 06:44 – How to approach journalists after crafting a strong pitch?
06:44 – 07:10 – Tools #1 & #2: Google Alerts and Perplexity.ai.
07:10 – 07:56 – Tool #3: HARO and SourceofSources.com.
08:22 – 08:59 – Tool #4: Substack for connecting with journalists.
LINKS:
FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time & How to Shine on Camera
https://www.kimrittberg.com/tips
Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg
Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent to Make Better Videos that Convert
GUEST LINKS:
PR Secrets Masterclass: gloriachoupr.com/masterclass
SmallBiz PR Facebook Group: www.getfeaturednow.com
PR Starter Pack for Small Businesses: www.prstarterpack.com
Small Business PR Podcast: https://podcasts.apple.com/us/podcast/small-business-pr/id1588143586
Freebie: Proven Podcast Pitch Template to Get onto Any Podcast (featured in Business Insider): https://learn.gloriachoupr.com/podcastfeature
Freebie: 10 Story Angles ANYONE Pitch to Get Free PR: https://learn.gloriachoupr.com/optin-10storyangles
Gloria Chou’s Website: www.gloriachoupr.com
Instagram: https://instagram.com/gloriachoupr
LinkedIn: https://www.linkedin.com/in/gloriaychou
Youtube: https://www.youtube.com/@smallbusinesspr
Twitter: https://twitter.com/gloriachoupr
Tiktok: https://www.tiktok.com/@gloriachoupr
Facebook: https://www.facebook.com/gloriachoupr
Please spread the word to your friends and leave us a rating and review on Apple Podcasts!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
259 قسمت
In this episode, we sit down with Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares how anyone—especially BIPOC and female founders—can get featured in top-tier media like Forbes, Vogue, and The New York Times without paying a PR agency or having insider connections.
You will learn
💡 If you've ever said “I’m not ready for PR” or “I don’t have a story,” this episode is for YOU.
TIME STAMPS:
02:39 – 03:08 – Gloria introduces the CPR method for writing effective pitches.
03:52 – 06:08 – Tip: Use Google News Alert to monitor relevant news.
06:08 – 06:44 – How to approach journalists after crafting a strong pitch?
06:44 – 07:10 – Tools #1 & #2: Google Alerts and Perplexity.ai.
07:10 – 07:56 – Tool #3: HARO and SourceofSources.com.
08:22 – 08:59 – Tool #4: Substack for connecting with journalists.
LINKS:
FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time & How to Shine on Camera
https://www.kimrittberg.com/tips
Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg
Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent to Make Better Videos that Convert
GUEST LINKS:
PR Secrets Masterclass: gloriachoupr.com/masterclass
SmallBiz PR Facebook Group: www.getfeaturednow.com
PR Starter Pack for Small Businesses: www.prstarterpack.com
Small Business PR Podcast: https://podcasts.apple.com/us/podcast/small-business-pr/id1588143586
Freebie: Proven Podcast Pitch Template to Get onto Any Podcast (featured in Business Insider): https://learn.gloriachoupr.com/podcastfeature
Freebie: 10 Story Angles ANYONE Pitch to Get Free PR: https://learn.gloriachoupr.com/optin-10storyangles
Gloria Chou’s Website: www.gloriachoupr.com
Instagram: https://instagram.com/gloriachoupr
LinkedIn: https://www.linkedin.com/in/gloriaychou
Youtube: https://www.youtube.com/@smallbusinesspr
Twitter: https://twitter.com/gloriachoupr
Tiktok: https://www.tiktok.com/@gloriachoupr
Facebook: https://www.facebook.com/gloriachoupr
Please spread the word to your friends and leave us a rating and review on Apple Podcasts!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
259 قسمت
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