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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have “agentic” and “AI” in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world results. It also requires organizational buy-in and a willingness to challenge established norms. Today, we're going to talk about the rise of agentic AI and its potential to revolutionize B2B marketing, particularly in event marketing. To help me discuss this topic, I'd like to welcome, Travis Cushing, Chief Product Officer at RainFocus. About Travis Cushing As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience in the events and SaaS industries, blending product strategy, customer empathy, and technical execution. With deep expertise in event technology, product-led growth, and integrated data-driven experiences, he is committed to transforming event workflows into strategic business drivers. His passion for people and experiences has built bridges between customers and development allowing RainFocus to execute and build great software. Travis Cushing on LinkedIn: https://www.linkedin.com/in/travis-cushing/ Resources RainFocus: https://www.rainfocus.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
IPB176: How to Number Point-to-Point Links
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محتوای ارائه شده توسط Packet Pushers. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Packet Pushers یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Let’s chat about point-to-point links. On today’s episode we cover what should and shouldn’t be done, and discuss why following RFC’s doesn’t always get you to the right place. We dig into questions including: Don’t we just use link-local addresses for point-to-points? Shouldn’t we assign a /127, just like we do a /31 in IPv4?... Read more »
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1603 قسمت
Manage episode 485632739 series 3309875
محتوای ارائه شده توسط Packet Pushers. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Packet Pushers یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Let’s chat about point-to-point links. On today’s episode we cover what should and shouldn’t be done, and discuss why following RFC’s doesn’t always get you to the right place. We dig into questions including: Don’t we just use link-local addresses for point-to-points? Shouldn’t we assign a /127, just like we do a /31 in IPv4?... Read more »
…
continue reading
1603 قسمت
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1 NB544: NVIDIA Buys $5 Billion of Intel Stock; Netskope Rides SASE IPO to an $8.8 Billion Valuation 26:32
It’s big-money deals and ever-more AI on this week’s Network Break. We start with a red alert from NVIDIA, which has rolled out a software upgrade to patch multiple bugs in its Triton Inference Server, one of which is a dangerous remote code execution vulnerability. On the news front, NVIDIA pledges a $5 billion investment ... Read more »…
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1 TNO042: Building a Network Digital Twin for Automation and AI (Sponsored) 1:01:17
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The digital twin is an evolving technology in the networking space. On today’s sponsored episode of Total Network Operations, we dig into details and definitions of the digital twin, how it ties into network automation and autonomy, and the power of abstraction layers. We’ll also talk about how the concepts in today’s show might influence ... Read more »…
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1 HN797: What To Do When The Business Asks for “AI” 1:07:25
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When someone from the executive suite starts an AI initiative, what does that mean to you, the network engineer? The executive suite probably doesn’t know what their AI idea might mean for infrastructure. They might only have a vague idea of what they’re even trying to accomplish with an AI initiative. Regardless, that initiative puts ... Read more »…
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Life In Uptime is a brand-new podcast that explores the real journeys of the people who build and run enterprise IT. Each episode dives into the personal and professional paths that got each guest to where they are today—because the road to a career in technology isn’t one-size-fits-all. This show is for anyone wondering how ... Read more »…
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In this deep dive episode, we explore the evolution of networking with Avery Pennarun, Co-Founder and CEO of Tailscale. Avery shares his extensive journey through VPN technologies, from writing his first mesh VPN protocol in 1997 called “Tunnel Vision” to building Tailscale, a zero-trust networking solution. We discuss how Tailscale reimagines the OSI stack by ... Read more »…
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1 NAN100: A Retrospective On 100 Episodes of Network Automation Nerds 1:02:56
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Network Automation Nerds has reached a special milestone: episode 100! Eric Chou looks back on 5 years of conversations with network automation pioneers, practitioners, and visionaries. Drew Conry-Murray from the Packet Pushers joins Eric, along with online guest Ioannis Theodoridis, to find out why Eric started the podcast, his goals for all these conversations, a ... Read more »…
Today we talk about measuring IPv6 and IPv6 statistics. We talk about why it’s useful to measure IPv6, how to track v6 deployment initiatives, and tools to help with your measurements. Episode Links: Google IPv6 – Google IPv6 Global Statistics Dashboard IPv6 Enabled – Hexabuild Episode Transcript: This episode was transcribed by AI and lightly ... Read more »…
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You can build effective, scalable detection pipelines using free and open-source tools like Zeek, Suricata, YARA, and Security Onion. Today on Packet Protector we welcome Matt Gracie, Senior Engineer at Security Onion Solutions — the team behind the open-source platform used for detection engineering, network security monitoring, and log management. Matt has over 15 years ... Read more »…
Network-as-a-Service (NaaS) promises enterprises the ability to set up and configure connectivity and network security with a couple of clicks. But for NaaS to truly transform enterprise networking, one thing has been missing: standards. Enter Mplify (formerly the Metro Ethernet Forum), a non-profit focused on standardizing NaaS service definitions. Mplify’s CTO, Pascal Menezes, joins Johna ... Read more »…
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We got some interesting listener feedback from our series on OSPF, so today’s N Is for Networking is another “Well actually” episode where we dig into that feedback. In particular, we’ll cover a defense of OSPF multi-area deployments, and dig into OSPF LSA types. Episode Links: OSPF Basics – N Is For Networking Episode 38 ... Read more »…
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Take a Network Break! We start with a listener correction on Cisco’s history of wireless certifications, then dig into a couple of red alerts on Microsoft Defender and a backdoor in Outlook. On the news front, Cisco announces new AI agents and SoC packages for Splunk; F5 spends $180 million to buy an AI security ... Read more »…
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1 TNO041: From Ansible to AI: Jeremy Schulman on the Evolution of Network Automation 1:12:38
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Jeremy Schulman has been working at network automation for much of his professional life. On today’s Total Network Operations, host Scott Robohn talks with Jeremy about his ongoing quest to get the network engineering bottleneck out of production. They discuss the early days of network automation when engineers tried to adopt tools from the compute ... Read more »…
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Your production IT operations are almost certainly using cryptography libraries that are not quantum-safe, and the time to begin planning a cryptography overhaul is now. But this is likely to be a daunting project because it touches everything: clients, servers, apps, network devices, middleboxes, and so on. Daunting, but doable. We talk with Richu Channakeshava, Principal ... Read more »…
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Kubernetes is flexible and customizable, but it can also be notoriously complex and difficult to deploy to. On today’s Day Two DevOps we learn about kro (Kube Resource Operator), an open-source tool that helps simplify complex application deployments. Our guest is Islam Mahgoub, a Solutions Architect at AWS focused on building kro. We talk about ... Read more »…
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The CWNP offers vendor-neutral certifications for wireless networking professionals. This summer, the organization rolled out a wired certification, the Certified Network Administrator and Engineer (CNAE). This cert is aimed at wired and wireless network engineers to ensure they have a solid grounding in switching, routing, cabling, and wired protocols. The CWNP says the cert isn’t ... Read more »…
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1 PP077: News Roundup–Drift Breach Has Long Reach; FCC Investigates Its Own IoT Security Program 37:20
Is any publicity good publicity? On today’s News Roundup we talk about how Salesloft, which makes the Drift chat agent that’s been used as a jumping-off point for credential harvesting and data breach attacks against a bunch of big-name companies, is testing that proposition. We also discuss bugs affecting industrial refrigeration controllers, and Microsoft making ... Read more »…
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Take a Network Break! We shine a red light on an AnyShare Service Agent API vulnerability and an active exploit against FreePBX. SASE vendor Cato Networks makes first-ever acquisition with purchase of AI security startup AIM, Microsoft researchers tout hollow core fiber tests that out-perform glass core fiber optics, and Wi-Fi 7 helps drive up ... Read more »…
Monitoring and troubleshooting latency can be tricky. If it’s in the network, was it the IP stack? A NIC? A switch buffer? A middlebox somewhere on the WAN? If it’s the application, can you, the network engineer, bring receipts to the app team? And what if you need to build and operate a network that’s ... Read more »…
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John Capobianco is back! Just months after our first Model Context Protocol (MCP) discussion, John returns to showcase how this “USB-C of software” has transformed from experimental technology to an enterprise-ready solutions. We explore the game-changing OAuth 2.1 security updates, witness live demonstrations of packet analysis through natural language with Gemini CLI, and discover how ... Read more »…
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New technologies, tools, and innovations help move IT forward, but it can be hard for users to keep up. Network Automation Nerds welcomes guest William Collins, a dynamic force in the world of technology. As a passionate tech evangelist, he helps to bridge the gap between emerging technologies such as AI and everyday users with ... Read more »…
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1 D2DO281: Faddom: Providing a Unified Source of Truth for Security and IT Operations (Sponsored) 45:13
Faddom is re-envisioning what application dependency mapping and infrastructure inventory can be in the era of cloud and hybrid IT. Join us today on this sponsored episode as we speak with Faddom’s Itamar Rotem, CPO and Ofer Regev, CTO, about how Faddom’s discovery process can help to improve migrations for any size organization and help ... Read more »…
Our airwaves are alive with radio frequencies (RF). Right now billions of devices around the world are chattering invisibly over Wi-Fi, Bluetooth, Zigbee, and other protocols you might not have heard of. On today’s show we peer into the invisible world to better understand the RF threat environment. Our guest is Brett Walkenhorst, CTO of ... Read more »…
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The modern enterprise is built on cloud, with most organizations using SaaS for their “horizontal” work horse layers, such as communications, conferencing, HR, and payroll. That makes the enterprise entirely dependent on the good-faith execution and good-will delivery of the cloud providers. Those providers have a huge economic incentive to reliably deliver software – but ... Read more »…
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Take a Network Break! We start with follow-ups regarding the 7-year-old Cisco bug, risks of AI agents, and Anthropic forcing you to opt out or have your chats saved for five years. Then we highlight a serious vulnerability (which is being exploited in the wild) in Citrix NetScaler ADC and Netscaler Gateway systems. On the ... Read more »…
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1 HN794: How the Bundle Protocol Enables Interplanetary Networking 1:03:33
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How might we get network traffic from Earth to a lunar base? Or Mars? Or to spaceships carrying astronauts or probes exploring space? And how do we get it back? The problem, among other things, is latency. The answer isn’t TCP/IP. The answer is…complicated. On today’s Heavy Networking we explore the challenges of getting packets ... Read more »…
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1 TNO040: From ARPANET to the Stars: Vint Cerf on the Past and Future of the Internet 1:14:22
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Vint Cerf, widely recognized as one of the fathers of the Internet, is today’s special guest on Total Network Operations. He currently serves as Vice President and Chief Internet Evangelist at Google. His pioneering work began back in the 1960’s when he was involved in the ARPANET project. Alongside Bob Kahn, Vint co-invented the TCP/IP ... Read more »…
Transitioning from IPv4 to IPv6, or at least IPv6-mostly, is no easy task. Today’s show provides some education and advice about IPv6 transition mechanisms. We cover options such as NAT64, DNS64, PREF64, and more, as well as use cases. Also, if your technology vendors aren’t offering some of these mechanisms, ask for them – you’re ... Read more »…
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It’s time to talk crypto. No, not the Bitcoin kind. Ethan and Holly introduce the basics of IPsec, the protocol that authenticates and encrypts traffic between endpoints. They discuss what it is, how it provides trustworthiness and secrecy to IP traffic, and common use cases. They review the different types of IPsec protocols and modes, ... Read more »…
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In the changing landscape of AI data infrastructure, F5 and MinIO are partnering on a solution that brings together the best of each company. This solution bookends the AI stack—it uses F5 for reliable, secure, and observable data delivery and MinIO’s AIStor for storage of all data types. The goal is to help organizations be ... Read more »…
The new WLAN Pi Go is small, lightweight Wi-Fi testing tool. It can sniff Wi-Fi frames, measure signals, decode packets, and more. The tool snaps to the back of your phone and connects via a short cable for data and power. The small form factor makes it ready to take it along and test any ... Read more »…
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Take a Network Break! We double-dip on red alerts as the FBI warns that Russian state hackers are targeting a seven-year-old vulnerability on Cisco IOS and IOS-XE devices (a patch has been available for seven years), and a compromised XZ Utils backdoor is still lurking in some Docker images. Palo Alto Networks has added support ... Read more »…
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DNS security is our topic on today’s Tech Bytes podcast, sponsored by Palo Alto Networks. Specifically, Palo Alto Networks is here to talk about its Advanced DNS Resolver, or ADNSR, which provides a security-centric, cloud-delivered DNS resolution service. We talk about how ADNSR works, its features and capabilities, and how it differs from other DNS ... Read more »…
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1 HN793: A Deep Dive Into High-Performance Switch Memory 1:34:35
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Today’s episode is all about high-performance memory in switches. We dig into the differences among TCAM, SRAM, DRAM, and HBM, and all the complex tradeoffs that go into allocating memory resources to networking functions. If you’ve ever had to select a Switching Database Manager template or done similar operations on a switch, this is your ... Read more »…
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On today’s Total Network Operations we talk through the adoption of AI in network operations with John Capobianco, Head of DevRel at Selector. Selector is the sponsor of today’s episode. John walks us through his career journey as a network engineer, and describes the moment where he realized that AI was going to change how ... Read more »…
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Democratizing the learning environment is a passion for Deepak Ahuja. So much so, he founded CloudMyLab, a company that provides hands-on, cloud-based labs and networking environments. His goal is to offer an affordable lab-as-a-service for two groups of people: network engineers seeking certifications, and network engineers and automators that need a place to safely test ... Read more »…
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1 TCG056: Network Automation Reality Check with Ivan Pepelnjak 1:10:51
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In this unplanned and unfiltered conversation, we dive deep into network automation realities with Ivan Pepelnjak, networking’s long standing and independent voice from ipSpace.net. We explore why automation projects fail, dissect the tooling landscape (Ansible vs. Terraform vs. Python), and discuss the cultural barriers preventing enterprises from modernizing their networks. Ivan delivers hard truths about ... Read more »…
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Microsoft is rethinking allowing endpoint security software to run in the Windows kernel (including third-party and Microsoft’s own endpoint security software). While there are benefits to running security software in the kernel, there are also serious downsides (see the CrowdStrike outage). Dan Massameno joins JJ and Drew on Packet Protector to talk about the role ... Read more »…
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Google now estimates that the specs for a Cryptographically Relevant Quantum Computer (CRQC), which can break conventional public key encryption in a useful amount of time, are lower than they had previously estimated…by 95%. Given the breadth and pace of advancement in quantum computing, this makes the advent of the CRQC likely to happen years ... Read more »…
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Take a Network Break! We start with critical vulnerabilities in Cisco Secure Firewall Management Center and Fortinet’s FortiSIEM. On the news front, SonicWall announces Gen8 firewalls plus a $200,000 warranty for customers that sign on to SonicWall’s Managed Protection Security Suite. IBM Cloud suffers its fourth major outage since May of this year, SASE vendor ... Read more »…
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LLMs and AI-powered chatbots are becoming a regular feature of network operations tools and vendor product portfolios. Now the next iteration of AI in network ops and automation is likely to be agentic. On today’s Heavy Networking, sponsored by HPE Juniper Networking, we talk about what agentic AI actually means, how AI agents will accomplish ... Read more »…
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1 TNO038: Building Things That People Will Use – ARPANET History with Jack Haverty 1:18:28
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Building things for people to use has been our guest’s goal since entering university in the 1960s. Total Network Operations is delighted to welcome Jack Haverty, who’s been instrumental in ARPANET operations and innovation, the development of TCP, and more. He takes us through the history of the internet from the early days of ARPANET, ... Read more »…
You’ve sent in questions and on today’s IPv6 Buzz episode Ed, Nick, and Tom answer them. Questions include using DHCPv6 versus SLAAC in a home network, IPv6 and email services, a NAT66 recap, and more. Stay tuned for full episodes coming up that cover Path MTU discovery and IPv6 and containers. Episode Links: Google IPv6 ... Read more »…
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1 N4N036: OSPF Area Types 1:08:51
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Ethan and Holly bring you the last installment of the OSPF series discussing OSPF area types. They discuss why OSPF areas exist, do a quick recap of what OSPF areas actually are, and then introduce the different types of OSPF areas. Lastly, see if you can answer Ethan’s rapid-fire OSPF questions. Episode Transcript: This episode ... Read more »…
Developers Rizel Scarlett and Ian Douglas join Ned and Kyler to talk about building an AI agent. Rizel and Ian work at Block, where they’re part of a team building an agent called Goose. They talk about what the agent does, building challenges, observability, and more. They also dive into topics such as how using AI ... Read more »…
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1 PP074: News Roundup – Microsoft Dumps Digital Escorts; Palo Alto Bundles Billions Aboard CyberArk 42:35
Packet Protector goes global for today’s security news roundup. Microsoft discontinues a program in which engineers in China supported the US Department of Defense’s cloud infrastructure (with the help of US ‘digital escorts’), Taiwanese chipmaker TSMC fires several employees over allegations of attempted theft of sensitive tech, an Arizona woman gets 8 years in prison ... Read more »…
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