Ep. 19: Growing a Team for 6-Figure Success with Jess Aiken of the Planner's Perspective

The Event: Crushed Podcast for Wedding Pros

Have you ever thought about growing a team, but were too scared to trust someone else with this business that you've built from the ground up? This week's episode is for you! Learn how to avoid burnout by taking the leap to scale your biz, with Jess Aiken of the Planner's Perspective and Wedding Company of Williamsburg.

Jess shares her journey in the wedding planning industry, from starting as an intern to building a multi-6-figure wedding planning company with 12 employees. She emphasizes the importance of having a supportive team and the challenges of transitioning from a solopreneur to managing a large team. Jess also discusses her vision for her educational brand, Planner's Perspective, and the focus on percent-based pricing for planners. She shares insights on how she built her team, starting with her current assistants and training them to become lead planners. Jess also shares how she handles the pay structure for her team and how she manages a large team by using workflows and automations.

Key Takeaways

• Building a supportive team is crucial for scaling a wedding planning business.
• Transitioning from a solopreneur to managing a team requires overcoming the fear of delegating and trusting others.
• Percent-based pricing can be a beneficial pricing model for wedding planners.
• Starting with current assistants and training them to become lead planners can be an effective way to build a team.
• Automating workflows and creating templates for emails and processes can streamline operations and ensure consistent service.
• Building a team requires relinquishing control and trusting others to deliver a high level of service.
• Understanding the financial aspects of the business, including cash flow and profitability, is essential for sustainable growth.
• Changing the language from 'I' to 'we' in marketing materials and client communications helps create the perception of a team and instills confidence in potential clients.

Connect with Jess!

The Planner's Perspective:
Website
Instagram
Free Facebook community group
Wedding Co of Williamsburg:
Website
Instagram

Event Crush on instagram
www.eventcrush.com
Mentorship for new & aspiring planners
This episode was edited and produced by Ace Sound Design.