11.3 Answer Your Readers Questions and Become Their Solution

The emPowered Author: A Marketing Podcast for Nonfiction Authors

I don’t know about you, but I have enough problems. I don’t need any more. I am not in the business of looking for and investing in problems. Instead, I’m looking for and investing in solutions. Problems aren’t fun; solutions are! People want to spend money on fun not frustrating. Problems connect us but solutions save us. People want a superhero to pull them out of the “misery loves company” place. Problems aren’t what you want to be spending money on; but solutions are ...