152: Free to Fee—How to Start Charging for Planning, Even in a BD World w/ Bryan Jansen

The Efficient Advisor: Tactical Business Advice for Financial Planners

As every advisor knows, financial planning is a careful dance between building trust, offering expert advice, and growing a profitable business. Charging fees is too often seen as a massive hurdle many don’t want to scale. But if we’re being honest, this mindset will never drive your business towards profitability and sustainability.
Our guest, Brian Jansen, candidly reveals the common fears and insecurities of transitioning from a free to fee-based service model and shares the invaluable lessons he's learned from his own missteps in pricing.
In this episode, Bryan and I discuss:

• Understanding the mindset shift to change from Free to Fee
• Establishing your “profitability-adjusted burn rate” and how to use that to calculate your fee
• Language of how to make the switch with existing clients
• Why you don’t drop your fee in year two to adjust for “less work”

Whether you're a seasoned financial advisor or a newbie to the industry, this episode is a must-listen, promising to equip you with insights to confidently set your fees and value your services.

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LINKS FROM THIS EPISODE
Check out Bryan’s website here
Connect with Bryan on LinkedIn here
Episodes Mentioned:
#95: KPI’s to Measure Productivity and to Actually Track Efficiency *FREE DOWNLOAD*
Get on the Systems to Scale Group Coaching Waitlist Here
Download the Family Template Here
Enroll in The Perfect RIA Masterclass Here
Download the Family Tree Template Here
Enroll in The Perfect RIA Masterclass Here
Connect with Libby on LinkedIn Here!
Get on the Systems to Scale Group Coaching Waitlist Here
Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.com
Looking for all the resources from this episode? Check out this episode’s webpage for show notes, transcripts, downloads and more!

فصل ها

1. Transitioning to Charging Fees for Financial Planning (00:00:01)

2. Transitioning From Free to Fee (00:04:25)

3. Shifting to Fee-Based Financial Advice (00:10:25)

4. Charging Fees for Financial Plans (00:23:30)

5. Handling Client Relationships and Fee Increases (00:29:20)

6. Justify and Implement Financial Advisor Fees (00:34:22)

7. Relationship Currency in Business (00:38:56)