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The Invention Nobody Wanted That Became One of the Top Selling Office Products of All Time
Manage episode 414950895 series 3561734
محتوای ارائه شده توسط Sturm Media LLC and Edward Sturm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Sturm Media LLC and Edward Sturm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
E297: The invention nobody wanted that became one of the top-selling office products of all time.
This story has everything: - Complete perseverance. It took 12 years for this to be successful. - Spinning in marketing. The ideal use case was right under the inventors' noses. - Multiple tries with marketing before dominating. And valuable marketing lessons learned.
People think if they are not successful immediately, they should give up. The story of Post-it Notes shows why that is not true. Legendary.
#entrepreneurship #marketing #business #buildinpublic
The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/
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