Advertising on Facebook with Advantage+ Shopping Campaigns

The Ecwid E-commerce Show

Join our new episode on the Ecwid Ecommerce Show as hosts Jesse and Rich dive into the new advertising tool by Facebook, Advantage+ shopping campaigns.

They also share some tips to make it perform above and beyond, so take notes!

What Are Facebook Advantage+ Shopping Campaigns?

You might remember we talked about Google's Performance Max in one of our latest podcasts.

To recap, Google Performance Max takes your product feed, multiple different headlines, and subjects. Then it mixes all that information together with your various customer lists and does your advertising for you using machine learning.

Facebook is now doing practically the same thing. It's called Advantage+ shopping campaigns.

The Key to High-Performing Ads

To use Facebook Advantage+ shopping campaigns, you must have a product feed. A product feed is the list of your products along with product information.

Since Facebook Advantage+ shopping campaigns use your product feeds, they should be high-quality to ensure the generated ads perform well. Ensure your product feed has good pictures, videos, descriptions, and titles.

Vertical Video Ads

One tip for creating successful ads is to use a video instead of a picture—especially a vertical one. Advertising on Facebook is built more around mobiles than computers these days. That makes vertical videos more engaging and optimized for ads.

Be the First to Try New Advertising Tools

Facebook Advantage+ shopping campaigns have just been released, so they might not be available to all users yet. However, we strongly recommend you try it as soon as possible.

Whenever a new feature emerges, there tends to be an amplification of its reach and visibility. So take advantage of this as soon as you can!

Learn more about Facebook Advantage+ shopping campaigns and how to set them up in Meta’s Business Help Center: https://www.facebook.com/business/help/1362234537597370

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Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey