How To Market To Senior Consumers? | Roy Koren & Yaron Been

The EcomXFactor Podcast: Ecommerce, Funnels & CRO

Roy Koren is the Co-founder & CEO of SeniorMarket.

Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors.

Topics Covered:

-Why senior consumers?

-The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts

-The aging population is diverse with many subgroups, aging's new image & terminology

-Why are young grandmothers considered 'Super consumers'?

- What are the post-Covid19 implications regarding marketing to seniors?

And much more... For more info:

https://www.linkedin.com/in/korenroy/

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