E-commerce Expert Ksenia Rodionova of Yum! Brands: Transitioning a Business From Offline to Online

The Ecommerce Toolbox: Expert Perspectives

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ksenia Rodionova, Head of eCommerce at Yum! Brands, to discuss:

• Transitioning a business from offline to online
• Maintaining profitability when moving online
• What brands can gain from moving online

Ksenia Rodionova is the digital dynamo behind Yum! Brands' e-commerce success. As the Head of eCommerce, Ksenia is reshaping how we think about digital ordering in the Quick Service Restaurant industry, with her strategies leading to impressive growth and a digital-first approach. With a rich background across top-tier retail companies, she's a master of digital sales channels and customer engagement.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so