Email Marketing for eCommerce Guide for Beginners (Tips, Strategies & Key Metrics)

The eCommerce Playbook - For Magento, Shopify & BigCommerce

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If you're not doing email marketing, you're missing out on a big chunk of revenue being left on the table.
Whether you're just starting out, or you want to make the most of your campaigns; keep these tips in mind to boost those conversions!

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BOOKMARKS:
00:00 - Email Marketing Tips
01:28 - Best Strategies to Start with Email Marketing
03:03 - Your Email List: Welcome List and Opt-ins
04:18 - Abandoned Cart Email Flows
04:43 - Abandoned Cart Emails Frequency: How Many You Should Send
05:43 - Email Marketing - Key Metrics
05:50 - 1. Open Rate Metric & AB Testing
07:02 - 2. Clickthrough Rate
07:23 - Email Frequency & Brand Awareness
08:41 - Email Marketing Driven by Personal Data
10:04 - Email Design Tips
11:08 - Email Marketing: in-house vs. Agency
13:20 - Email Marketing During Holidays
15:38 - Drip Campaigns & Segmentation
16:21 - Using Templates for Email Marketing
17:49 - Browse Abandonment

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Other eCommerce Resources:

Proven Metrics for Your eCommerce Success - Using AOV & CRO
When To Use An Agency Or Freelancer For Your eCommerce Store
Email Marketing Tips for Your eCommerce Business
eCommerce SEO Optimization Tutorial
How to Do Cannabis Marketing
How to Do Digital Marketing for Agriculture
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What is Adobe Analytics?
What is Marketo?
Three Types of Subscription Business Models

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On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.

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