Adobe Analytics VS Google Analytics 4

The eCommerce Playbook - For Magento, Shopify & BigCommerce

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When it comes to optimizing your ecommerce strategy, there is no doubt you need an analytics platform on your side.
Need help picking the right one for you?
In this episode, we go over the main differences between Adobe Analytics, and Google Analytics 4.
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Bookmarks:
00:00 - Intro
00:17 - What You Want from Your Analytics Platform
00:36 - The End of Universal Analytics
01:08 - Differences in Data Collection
02:00 - GA4: Event-Based Tracking
02:19 - Reporting: How Your Data Shows Up, and What You Can Do With it
03:27 - The Learning Curve
04:13 - Adobe Analytics: Page-View Approach to Tracking
05:12 - Segmentation Support
06:16 - Attribution
07:18 - Pricing Difference
08:22 - Adobe Analytics Integration in Other Adobe Tools

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Other eCommerce Resources:

SEMRush Tutorial for SEO
New Generative AI Tool, Adobe Firefly
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce

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