E461:📦SUCCEEDING WITH PIM (PRODUCT INFORMATION MANAGEMENT) IN B2B | B2B MASTER SERIES IN COLLABORATION WITH THOUGHTSPARK - 2 OF 4 | B2B COMMERCE CORNER #82 | THE ECOMMERCE EDGE Podcast

THE ECOMMERCE EDGE Podcast with Jason Greenwood

📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests from Thoughtspark - ⁠https://thoughtspark.com⁠

📦Thoughtspark is a global PIM/MDM implementation and enablement leader

📦Thoughtspark helps B2B manufacturers, wholesalers and distributors scope and implement PIM/MDM solutions as well as enabling SI's, agencies, consultants and other tech implementation partners to upskill and deliver PIM/MDM solutions for their clients

📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:

- Product data as an asset

- Why product data matters

- Building the PIM business case

- PIM system selection

- Phases of a PIM implementation

- PIM adoption & change management

- Why/how PIM projects fail & key risk mitigation strategies

📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented PIM system and sound product data management & governance strategies

Enjoy!