TEA 71: How To Use Facebook Advantage+ Shopping Campaigns To Scale

The Ecommerce Alley

Over the last 6-9 months, Advantage+ Shopping Campaigns have become one of the primary ways we're scaling with Facebook Ads. We've been able to get them to scale vertically (increasing budget), while also getting stability from them. BUT... there's also a negative effect on other campaigns we're seeing.
In this episode, I'll break down what Advantage+ Shopping Campaigns are, how to use them, the campaign structures we're using, and how we're scaling within these campaigns.

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