#267 Anton Anhammer from Ovolin: A 30 Year Old Swedish Paint Store's Shift to the Digital Marketplace

The Ecom Show

Welcome to episode 267 of The Ecom Show! Your go-to podcast for all things ecommerce. Join us as we explore strategies, tactics, and insider tips to bolster your ecommerce store. If you enjoy our discussions, don't forget to subscribe and share with a friend – we rely on our listeners like you to grow, as we don’t run ads! Today, we're pleased to host Anton Anhammer, the ecommerce manager at Ovolin, a company with over three decades in the paint industry.

Visit Ovolin to learn more:

https://ovolin.se/

Tune into this episode to learn more about:

✅ Ovolin’s Transition to Ecommerce: Explore how Ovolin has navigated the shift from a brick-and-mortar setup to an online business model, addressing the unique challenges and opportunities that come with modernizing a longstanding company.

✅ Ovolin’s Approach To Digital Marketing: In this episode, we discuss Ovolin’s approach to online marketing, including their success with Google Ads and Meta Ads, and why TikTok hasn't worked well for them. We also cover how SEO and email marketing are important parts of their strategy to attract and retain customers.

✅ Expanding Product Lines: Discover how Ovolin has expanded its offerings to include a variety of home preservation products, meeting the needs of today’s consumers and extending their market reach beyond just paint.

Thank you for tuning in to this episode. If you found it informative, please subscribe to our channel, leave a review on your favorite podcasting platform, and share this episode with a friend to help us reach more listeners.

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