ATX to NYC with Jordan Petsy

The E-commerce Content Creation Podcast

Summary

Jordan Petsy, a former photography manager at Kendra Scott, shares her career journey and recent move to New York. She discusses the challenges of managing product photography for a large assortment of jewelry and the lack of technology and systems in place at the time. Jordan also talks about her current focus on working with smaller, mission-driven, sustainable brands and her social media efforts to showcase these brands and her photography skills. She emphasizes the importance of ethical production practices and fair wages in the fashion industry. In this conversation, Jordan Petsy and Daniel discuss the importance of customer experience and creativity in the fashion industry. They highlight the value of having relevant experience and building trust with clients. They also touch on the challenges of pricing and the role of AI in the creative process. Jordan shares her experience in creative production and her passion for building long-term relationships with brands. They emphasize the importance of vulnerability and connection in the creative industry.

takeaways

• Managing product photography for a large assortment of jewelry can be challenging, especially without the right technology and systems in place.
• Jordan Petsy has moved to New York to work with smaller, mission-driven, sustainable brands in the fashion industry.
• She uses her social media platform to showcase these brands and her photography skills, while also educating her audience about ethical production practices and fair wages.
• The mid-tier, direct-to-consumer brands are driving innovation in technology and imaging in the fashion industry. Customer experience is crucial in the fashion industry and can be a key differentiator for brands.
• Having relevant experience and building trust with clients can open doors to new opportunities.
• Pricing can be a challenge in the creative industry, and it's important to find a balance that is fair for both parties.
• AI tools, such as ChatGPT, can be valuable for ideation, visual ideation, and post-production tasks.
• Building long-term relationships with brands and being part of their growth can be fulfilling for creative professionals.
• Vulnerability and connection are essential in the creative industry, and sharing personal experiences can help build trust and authenticity.