Ep. 39 - Navigating the Revolution of Retail Media & Advertising - with Scott Benedict & Toby Willse

The Doing Business in Bentonville Podcast

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The Digital Front Door Series: Part 2
Unlock the keys to revolutionary sales growth with Scott Benedict and Toby Willse, Senior Director of Retail Media at Flywheel Digital. Get ready to navigate the digital aisles of retail media, where Toby shares his expert insights on how first-party data and precise targeting are reshaping the shopping experience. Experience a strategic deep dive into the evolution of marketing as it intertwines with retail technology, and learn how connecting advertising investments to sales outcomes is transforming the traditional marketing funnel.
Witness the behind-the-scenes of retail powerhouses like Walmart and Target as Scott and Toby explore the latest in checkout advertisements and digital billboard strategies that link back to sales metrics. Scott also shares pearls of wisdom for suppliers, offering strategies to calibrate retail media spends that align with consumer behavior in various retail formats. The nuanced differences between wholesale clubs and regular retailers will no longer be a mystery as they discuss the intricacies of on-site and off-site campaign effectiveness.
As their conversation culminates, Scott and Toby dissect how to optimize retail media investments and why non-branded search terms are your secret weapon for product visibility. They also scrutinize Walmart's bold move into the advertising sphere with the acquisition of Vizio, forecasting the potential for a personalized shopping universe that could give Amazon's Fire TV a run for its money. Tune in and be part of this game-changing dialogue that could revolutionize your perspective on retail media and advertising.
FROM DBB: We drop short clips from the podcast conversation on our LinkedIn page each week. Follow us there for previews and quick hits on a variety of omnichannel topics.

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1. Ep. 39 - Navigating the Revolution of Retail Media & Advertising - with Scott Benedict & Toby Willse (00:00:00)

2. Retail Media Impact and Benefits (00:00:07)

3. Retailer Marketing Technology and Strategies (00:15:38)

4. Optimizing Retail Media Investments and Strategies (00:21:56)

5. Changing Landscape of Advertising Trends (00:35:01)