169 - Getting Undressed with Gregory Vetter of Alta Fresh Food Company

The DMV (Washington, DC | Maryland | Virginia) Business Show

Join us on ⁠⁠The DMV Business Show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Otto Sevilla as we showcase the inspiring journey of Gregory Vetter, Founder and CEO of Alta Fresh Food Company and Homegrown Brands. He is the author of his upcoming book "Undressed : The Unfiltered Story of My Failed American Dream and How It Led to Success", were he shares his remarkable journey. As a child, Greg was fascinated by all sports and spent a lot of time outdoors, enjoying activities such as crabbing and fishing on the Severn River and playing lacrosse. This upbringing laid the foundation for his future entrepreneurial spirit and focus on the environment. After college, Greg majored in business, but he didn't have a clear idea of which path to take. To gain insight, he decided to interview the fathers of his lacrosse teammates, who were from various backgrounds, including old money, commercial real estate, and hedge funds. This experience sparked his interest in business and inspired him to read books on successful people, such as Warren Buffett and Walton. Greg spent his free time researching and reading about business and entrepreneurship, which further fueled his passion. After graduating, Greg wrote a thesis on global commercial real estate companies, believing he wanted to pursue a career in real estate finance. However, his first job as a loan officer's assistant was unfulfilling, and he soon realized the real world was not as he expected. This experience was an important turning point for Greg, as it led him to re-evaluate his priorities and pursue his true passion. The turning point for Greg came when he had an epiphany while standing on his head in his living room. This unusual moment led him to call a friend who, surprisingly, had taken his mom's salad dressing from his house without asking. This revelation sparked the idea to start a salad dressing company. Greg and his wife started small, making the dressing in their home kitchen and selling it to local grocery stores. Through dedication and hard work, they grew the company into a national brand, earning a reputation with a sales record and multiple awards. He went on to be selected as Inc Magazine's 35 under 35 and Entrepreneur of the Year. Greg's journey serves as a reminder that our passions can arise from unexpected moments and that it's essential to stay open-minded and willing to take risks. Key insights from his story include: * The importance of reading and learning about successful people and businesses * The value of diversity in exploring different career paths * The power of self-reflection and being willing to pivot when unfulfilled * The importance of family support and collaboration in entrepreneurial ventures The inspiring journey of Greg Vetter serves as a reminder that success often requires taking risks, staying flexible, and being true to oneself. By embracing these principles, entrepreneurs can unlock their potential and create a lasting impact in their industries.

This episode is sponsored by: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEVI⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - The first commercial real estate company committed to the four C’s: Commercial Real Estate, Community, Content, and Culture

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://seviproperties.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

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