How to Scale a Plumbing Company - Nate Santos - Santos Bros Plumbing

The Digital Toolbox Podcast

Nate Santos, owner of Santos Bros Plumbing, shares his journey into the plumbing industry and his plans for scaling his business. He explains how he got into plumbing through his uncle's company and how he initially resisted the idea. However, he eventually joined his uncle's team and gained experience in the trade. Nate talks about the growth of his business, including getting a second truck and his plans to add more trucks in the future. He also discusses the importance of branding and how he incorporates his love for horses and cowboy culture into his business. Nate emphasizes the value of having a coach and seeking knowledge from experienced entrepreneurs. Nate Santos, owner of Santos Bros Plumbing, shares his marketing strategies and business growth plans. He emphasizes the importance of providing excellent customer service and going the extra mile to stand out in the industry. Nate discusses how he obtained over 120 reviews on Google by focusing on customer satisfaction and asking for feedback. He also talks about his marketing efforts, including doorknob hangers, social media memes, and his eye-catching truck wrap. Nate's goal is to continue scaling his business by making each technician more profitable and expanding his fleet of trucks.

Takeaways

• Sometimes the plumbing life chooses you, even if you initially resist it.
• Building a business from the ground up is a rewarding experience.
• Branding and incorporating personal interests into your business can make it stand out.
• Having a coach or mentor can provide valuable guidance and shortcuts to success.
• Hard work, perseverance, and taking risks are essential for business growth and success. Providing excellent customer service and going the extra mile can help a business stand out in the industry.
• Asking for reviews and feedback from satisfied customers can help build a positive online reputation.
• Combining physical marketing materials like doorknob hangers with digital marketing efforts can increase brand awareness.
• Investing in a truck wrap can provide free and long-lasting advertising.
• Scaling a business involves making each technician more profitable and expanding the fleet of trucks.
• Building a strong brand and maintaining professionalism can attract the right customers and weed out price shoppers.

Sound Bites

• "I didn't choose a plumbing life. The plumbing life chose me."
• "Calls are coming in. Phone is ringing. I can't get to all the calls. I want to grow the business."
• "It's just like a giant billboard, mobile billboard."
• "Whenever you get a one-star review, bury it with five stars."
• "When I touch the job, I own it."
• "Having the conversation with the guys, getting to know them, kind of getting a backstory on them and then coming in at the end and offering your two cents and your opinions. I think that's awesome, bro."

Chapters

00:00
Introduction and Background

12:54
The Value of Coaching

29:57
The Benefits of Investing in a Truck Wrap for Advertising

40:01
Scaling a Plumbing Business: Making Technicians More Profitable and Expanding the Fleet

49:59
Attracting the Right Customers and Weeding Out Price Shoppers through Branding and Professionalism

57:08
Conclusion
Keywords

plumbing, business growth, scaling, branding, coaching, entrepreneurship, plumbing, customer service, reviews, marketing, business growth, customer satisfaction, doorknob hangers, social media memes, truck wrap, scaling

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