How to Create Viral Social Media Content in Lawn Care - Black Sheep Lawn - Pablo Serrano

The Digital Toolbox Podcast

In this conversation, Enmanuel Tejada interviews Pablo from Black Sheep Lawn Services. They discuss Pablo's background, how he got into landscaping, and his strategies for growing his Instagram following. Pablo shares his experience with gaining over 10,000 followers in just a few months and how he creates entertaining content. They also touch on the importance of reputation and staying organized with the help of CRM software like Jobber. Pablo, the owner of Black Sheep Lawn, shares insights into his lawn care business and offers advice for those starting out. He discusses his team, challenges in finding employees, and his desire to grow the business. Pablo also talks about his daily routine, equipment, and the services he offers. He emphasizes the importance of Google My Business and starting small to avoid debt. The conversation concludes with Pablo sharing his contact information and encouraging listeners to reach out.

Takeaways

• Growing an Instagram following organically takes time and consistency
• Creating entertaining and relatable content can help attract followers
• Maintaining a good reputation is crucial for business success
• Using CRM software like Jobber can streamline business operations and improve customer experience Starting small and avoiding debt can lead to more profitability in the early stages of a lawn care business.
• Building a strong team can be challenging, but finding employees who care about the company is crucial for growth.
• Maintaining a consistent daily routine and properly organizing equipment can improve efficiency.
• Utilizing Google My Business and obtaining positive reviews can help attract new customers and create route density.
• Offering additional services like planting flowers and trimming trees can enhance the range of services provided.
• Being resourceful and finding creative solutions can help overcome obstacles in the early stages of a business.
• Connect with Pablo on Instagram at @theblacksheeplawn or via email at [e-mail].

Sound Bites

• "I already have a couple things sent from different companies. And all they ask is just to make a small video and kind of give them a plug."
• "12,000 followers in three months. That's big."
• "We're gonna get you some sponsors, man, for real."
• "Black Sheep Landscaping is gonna be the next big thing. And all he needs is an employee that cares."
• "Start slow and then get that Google account."
• "Where there's a will, there's a way."

Chapters

00:00
Introduction and Background

04:16
Transitioning into Landscaping

08:07
Growing an Instagram Following

12:06
Collaborations and Sponsorships

16:03
Creating Entertaining Content on Instagram

22:28
Starting Small and Avoiding Debt: Keys to Profitability

24:29
Building a Team that Cares: The Challenge of Finding Employees

29:14
The Daily Routine and Equipment of a Lawn Care Business

32:53
The Power of Google My Business and Positive Reviews

37:58
Expanding Services: Beyond Lawn Care

43:25
Connect with Pablo: Instagram and Email
Keywords

landscaping, Instagram, social media, content creation, reputation, CRM software, Jobber, lawn care, landscaping, business growth, team management, daily routine, equipment, Google My Business, starting small, contact information

If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
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