Can music makeup the shortfall in restaurant sales in 2024?

The Digital Restaurant

What if the restaurant industry isn't just facing a temporary downturn, but a fundamental shift in how it operates? Join us on this thought-provoking episode of The Digital Restaurant as we scrutinize Technomic's bearish forecast for 2024, digging into the reasons behind sluggish traffic and rising price sensitivity among consumers. Discover how cutting-edge technology helps us track these trends in real-time yet surprisingly hasn't managed to slash operational costs. We also bring you fresh insights from Inciso's latest report, capturing the thoughts of IT and digital e-commerce professionals across various restaurant segments on the future of the industry.
In the second part of our episode, we turn the spotlight on McDonald's recent pause in its partnership with IBM for voice AI in drive-thrus. Could this signal a shift in how fast food giants approach technology? We share personal experiences and insights about voice AI, comparing McDonald's approach with Taco Bell's successful implementation. Additionally, we explore the strategic use of music in restaurants, examining how different tempos influence customer behavior and reinforce brand identity with real-world examples from industry leaders like McDonald's and Starbucks. Don't miss this engaging conversation that ties together technology, consumer behavior, and the evolving landscape of the restaurant world.

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1. The Digital Restaurant Industry Forecast (00:00:00)

2. McDonald's Voice AI and Restaurant Music (00:12:07)