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Advertising on social media with Vasia Apostolaki
Manage episode 435183869 series 3531075
محتوای ارائه شده توسط Tom Bowden-Green and Hanne Knight, Tom Bowden-Green, and Hanne Knight. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Tom Bowden-Green and Hanne Knight, Tom Bowden-Green, and Hanne Knight یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This is a great discussion with Vasia Apostolaki, an expert in social media advertising. Vasia is an account director at dentsu international in London, with particular experience working with luxury brands.
We discuss why social media advertising is so effective, ethical issues, and areas for future development.
As usual we also discuss some interesting academic research in this area.
You can connect with Vasia on LinkedIn: https://www.linkedin.com/in/apostolaki/
Please also share and subscribe to the podcast, and let us know your feedback at tom.bowden-green@uwe.ac.uk and hanne.knight@plymouth.ac.uk
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