What's in a name? | Cinthia Silva | Ep. 98
Manage episode 440387680 series 3578812
Cinthia Silva foresees a merging of titles.
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⏱️ Timestamps:
00:00:00 - Intro
00:02:02 - Blurring the lines between CSM and account management
00:03:02 - Defining the difference: CSM vs account management
00:04:35 - The importance of identifying the right ICP
00:05:41 - Commercial ownership and the CS challenge
00:07:29 - Customer success as a passport to tech
00:09:39 - Navigating CS vagueness and leadership expectations
00:10:56 - Tying CS actions to ROI and avoiding pitfalls
00:11:25 - What does the future hold?
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🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Cinthia Silva:
Cinthia's LinkedIn: https://www.linkedin.com/in/cinsilva/
Mentioned in this episode:
And go listen to We F*cked Up So You Don't Have To with Stino and Melanie on the Lifetime Value Media Network, wherever you found this show!
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