A Simple Way to Understand Strategy

The Customer Mission Podcast with Andrea Belk Olson

Strategy is a hard concept to digest, especially for stayed institutions that have seen past success but have reached a growth plateau. New competitors are coming in, the organization has started to move slower, and sales are anything but impressive. They're surviving, but not flourishing. Often, the first step is to refresh the "organizational strategy". This comes in the form of a series of meetings, where high-level, lofty aspirations are put to paper, and then delivered to the rest of the organization. Then - well, not much other than a series of new initiatives, which barely move the needle. The problem is, we misunderstand what strategy is. Today, we're going to give you an easy example to use.