How to Prove Your Offer

The Customer Acquisition Show

Are you a growing business looking to unlock your online potential?

On today's episode, Tom Meridith talks to Olha Olashyn, the Lead of Cornerstone Division at Tier 11. Cornerstone is Tier 11's solution for growing brands ready to dip their toes into paid customer acquisition. As Olha explains, every offer you put out has to bring value. It doesn't matter what you sell or what channels you use; if your offer does not have some sort of value in it, it's just a waste of time.

Tune in to hear Olha share how they typically help their clients grow, some of the case studies that show the efficacy of their work, and how small businesses can scale their ad spend without breaking the bank.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

01:08 Olha's journey to Tier 11

02:54 Why Olha decided to pursue digital marketing

05:28 Inside Tier 11's newest division - Cornerstone

08:06 Key requirements for media buyers joining Cornerstone

10:56 How to identify best-fit customers

13:37 Understanding conversion architecture at Tier 11

14:58 Media buying success stories

19:32 What to expect after joining Cornerstone

21:02 Steps to an effective customer onboarding

24:05 Scaling your offers with speed and efficiency

25:32 Why you need to diversify your social media presence

29:10 Marketing offers you believe in

32:44 What is an offer?

33:54 Parting thoughts

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tom's LinkedIn

Olha's LinkedIn

Tiereleven.com

Get More Info About Cornerstone HERE