Winning and Growing Deposit Relationships l Personetics 2023

The CU Lab with NAFCU Services

After our original podcast discussion, the Battle for Deposits has intensified, and current events - like the massive shift in deposits toward the big banks the week of March 13 - have made this topic even more pertinent to credit unions. It's worth diving even deeper into this subject, to look at items such as: How behavioral economics can impact customer saving The role open banking will play in deposit defense and acquisition How credit unions can utilize a multi-channel approach to deposits Why an engagement foundation is so vital in this battle