#457 Why Founder-Led Growth Isn’t Optional: Jess Schultz on Early-Stage GTM, Metrics, and Startup Scaling

The CTO Show with Mehmet Gonullu

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محتوای ارائه شده توسط Mehmet Gonullu. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Mehmet Gonullu یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

This Is Woman's Work with Nicole Kalil

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Grown-Up Goals: The 5 Pillars Of Being A Healthy Adult with Michelle Chalfant | 317 35:24

۶ روز پیش35:24

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

35:24

Let’s talk about adulting— actual adulting. Not just paying bills or keeping a houseplant alive, but the kind that involves emotional maturity, healthy boundaries, and conscious self-leadership. Because let’s be honest, most of us weren’t taught how to be fully functioning adults… and it shows. Joining us is Michelle Chalfant , licensed therapist turned holistic life coach, creator of The Adult Chair® model, and author of the new book The Adult Chair: Get Unstuck, Claim Your Power, and Transform Your Life . With millions reached through her podcast, coaching programs, and retreats, she’s here to walk us through the five pillars of being a healthy, grounded adult. Here’s the truth: being an adult isn’t about checking boxes or pretending you’re fine. It’s about owning your truth. Feeling your feelings. Practicing compassion without letting yourself off the hook. It’s about setting firm boundaries—with no need for justification—and recognizing that your triggers are not flaws, they’re clues. None of us were handed a guidebook for how to grow up emotionally. We inherited patterns from people who were figuring it out as they went. But what Michelle shares today is empowering: it’s never too late to unlearn what no longer serves you and become the adult you were meant to be. Whether you’re starting this work or knee-deep in your personal development era, this episode will meet you where you are—and help you move forward with clarity, self-trust, and strength. Connect with Michelle: Website: https://theadultchair.com/ Book: https://theadultchair.com/book IG: https://www.instagram.com/themichellechalfant/?hl=en FB: https://www.facebook.com/@TheMichelleChalfant/ YouTube: https://www.youtube.com/c/michellechalfant Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Boundaries vs. Ultimatums with Jan & Jillian Yuhas | 297 Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

حدود یک سال پیش 49:41

MP3•خانه قسمت

In this high-impact episode, Mehmet sits down with Jess Schultz, a fractional CRO/CMO and angel investor, to unpack what truly drives early-stage startup success. From the importance of founder-led sales to building a go-to-market (GTM) motion that actually works, Jess shares practical advice that bridges theory and execution.

Whether you’re a technical founder hesitant to sell, or an early-stage investor looking for better GTM signals, this episode delivers actionable insights grounded in Jess’s experience as both a growth operator and former VC.

🎯 What You’ll Learn

• Why founder-led sales is non-negotiable in the early stages

• How to know when to hire your first sales rep or fractional GTM leader

• The signs of early product-market fit (it’s not just ARR)

• How to segment and prioritize ideal customer profiles

• Why building a personal brand as a founder accelerates GTM

• The truth about outbound vs. inbound in 2025—and how AI is changing both

• What metrics actually matter before you hit $10M ARR

⸻

🧠 Key Takeaways

• Founder-market fit and coachability matter as much as traction to early investors

• The founder should drive top-of-funnel AND be the closer—until it’s time to slowly step back

• Thoughtful positioning and audience-building beats ad spend in early GTM

• Outbound still works, but only when highly personalized (and not AI-written)

👤 About Jess Schultz

Jess Schultz brings a rare blend of experience across capital markets, SaaS sales, venture capital, and now entrepreneurship—giving her a sharp, forward-looking perspective on business growth and market dynamics.

At Amplify Group, Jess helps startups master go-to-market strategy and navigate the transition from founder-led sales to scalable growth. Her hands-on work has driven 150–590% YoY revenue growth for her clients.

Beyond her role as a fractional CRO/CMO, Jess is a thought leader and brand builder—for both herself and the startups she advises. Her passion for sharing practical insights and demystifying growth strategy makes her an engaging and highly impactful guest.

https://www.linkedin.com/in/jessicatschultz/

https://www.amplifyscales.com/

⏱️ Episode Highlights

00:00 – Intro and Jess’s background

03:00 – Why she became a fractional CRO/CMO

05:00 – Why founder-led sales always comes first

10:00 – Common mistakes founders make when selling

13:00 – The power of founder-led content & brand

18:00 – Knowing when you’ve hit product-market fit

21:00 – When (and how) to hire your first sales rep

24:00 – Metrics that really matter under $10M ARR

29:00 – What’s changed in outbound and AI’s role in GTM

34:00 – The case for consistent marketing, not just campaigns

39:00 – How Jess evaluates startups as an angel

44:00 – Fundraising readiness tips from a former VC

47:00 – Final advice + where to follow Jess

482 قسمت

#Entrepreneur #Business #Mehmet Gonullu

#457 Why Founder-Led Growth Isn’t Optional: Jess Schultz on Early-Stage GTM, Metrics, and Startup Scaling

The CTO Show with Mehmet Gonullu

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

🎯 What You’ll Learn

• Why founder-led sales is non-negotiable in the early stages

• How to know when to hire your first sales rep or fractional GTM leader

• The signs of early product-market fit (it’s not just ARR)

• How to segment and prioritize ideal customer profiles

• Why building a personal brand as a founder accelerates GTM

• The truth about outbound vs. inbound in 2025—and how AI is changing both

• What metrics actually matter before you hit $10M ARR

⸻

🧠 Key Takeaways

• Founder-market fit and coachability matter as much as traction to early investors

• The founder should drive top-of-funnel AND be the closer—until it’s time to slowly step back

• Thoughtful positioning and audience-building beats ad spend in early GTM

• Outbound still works, but only when highly personalized (and not AI-written)

👤 About Jess Schultz

https://www.linkedin.com/in/jessicatschultz/

https://www.amplifyscales.com/

⏱️ Episode Highlights

00:00 – Intro and Jess’s background

03:00 – Why she became a fractional CRO/CMO

05:00 – Why founder-led sales always comes first

10:00 – Common mistakes founders make when selling

13:00 – The power of founder-led content & brand

18:00 – Knowing when you’ve hit product-market fit

21:00 – When (and how) to hire your first sales rep

24:00 – Metrics that really matter under $10M ARR

29:00 – What’s changed in outbound and AI’s role in GTM

34:00 – The case for consistent marketing, not just campaigns

39:00 – How Jess evaluates startups as an angel

44:00 – Fundraising readiness tips from a former VC

47:00 – Final advice + where to follow Jess

482 قسمت

#Entrepreneur #Business #Mehmet Gonullu

همه قسمت ها

1
#483 Bootstrapping in Motion: Nelson Nigel’s Blueprint from Yellow Cab to Kidmoto 35:14

۳ روز پیش35:14

35:14

In this episode, Mehmet Gonullu sits down with Nelson Nigel , the founder of Kidmoto , a ride-hailing service designed specifically for families traveling with young children. From driving a yellow cab in New York to building a tech-enabled transportation service operating in 64+ cities , Nelson shares how he bootstrapped his company past $1M in revenue—without external funding, without a co-founder, and without chasing VC hype. It’s a raw, refreshing look at building a real business in a noisy tech world. 🔑 Key Takeaways • Why Nelson chose to bootstrap instead of raising funding—and what it really takes • How being a yellow cab driver helped him identify the market gap • The power of a 400-page business plan as a startup GPS • Why focusing on operations, not investors, led to lasting traction • How Kidmoto scaled to 64 cities by owning its niche • His framework for leadership: “The path to greatness is along with others.” ⸻ 📘 What You’ll Learn • The realities of bootstrapping in a competitive market • How to validate product-market fit from first-hand customer pain • When not to chase investors—and how to stay grounded instead • The mindset it takes to turn operational grit into strategic scale • How humility and focus build trust in high-stakes services 👤 About Nelson Nigel Nelson Nigel, the resilient Founder and CEO of Moto Nation, transformed a personal challenge into a thriving business. In 2016, as an Uber driver, he observed the absence of child car seats in taxis and car services, leaving parents in a vulnerable position. Recognizing the gap in the market left by Uber and Lyft, Nelson developed a mobile app to offer a convenient and safe solution for parents traveling with small children, particularly to and from airports. https://www.linkedin.com/in/nelsonnigel/ https://kidmoto.taxi/ Episode Highlights (Chapters) 00:00 – Intro and Nelson’s journey 03:00 – Spotting the market gap for Kidmoto 05:00 – Bootstrapping vs. fundraising: The decision 08:00 – Creating a 400-page business plan 11:00 – Product-market fit from real-world taxi insights 14:00 – Competing with Uber and Lyft? “I run my race” 17:00 – Scaling to 64 cities and $1M+ in revenue 20:00 – How Nelson would approach investors today 22:00 – Leadership philosophy and culture at Kidmoto 26:00 – Staying grounded through adversity 28:00 – What’s next: MotoNation and healthcare logistics 31:00 – Kidmoto’s use of AI and future outlook 33:00 – Final thoughts and Nelson’s advice for founders…

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#482 The Browser Is the New Battleground: John Carse on Securing the Modern Endpoint 49:37

۴ روز پیش49:37

49:37

In this episode of The CTO Show with Mehmet , we’re joined by John Carse , Field CISO at SquareX , to explore a fast-emerging shift in cybersecurity: the browser as the new endpoint. John shares why traditional tools like EDR and CASB are no longer sufficient, how modern threats are bypassing enterprise defenses, and what CISOs need to prioritize in a SaaS-first, GenAI-driven world. With decades of leadership across Dyson, Rakuten, Expedia, and the U.S. Navy, John brings both a practitioner’s lens and a future-forward vision to security. 💡 What You’ll Learn • Why the browser is now the most targeted endpoint • How unsanctioned SaaS apps increase attack surface • The growing importance of browser-based detection and response • Where AI is accelerating both attackers and defenders • Practical advice for CISOs prioritizing browser security today ⸻ 🔑 Key Takeaways • Over 60% of cyberattacks now begin in the browser. • Legacy tools like EDR, CASB, and DLP often miss context at the browser layer. • Browser extensions can now enforce enterprise-grade policies with minimal user friction. • AI is a dual-edged sword —accelerating threats but also helping defenders respond faster. • SquareX helps convert any browser into a secure enterprise environment with deep visibility, policy control, and threat mitigation. 👤 About the Guest John Carse is Field CISO at SquareX, a browser security company redefining how enterprises protect their workforce. He previously served as Global CISO at Dyson and Rakuten, and led security operations at JP Morgan Chase and Expedia. John blends deep hands-on expertise with strategic insight into emerging threat landscapes and CISO priorities. https://www.linkedin.com/in/johncarse/ https://www.securityweek.com/industry-moves/feb-24-2025/ https://sqrx.com/ Episode Highlights [00:03:00] – What is a Field CISO and John’s role [00:06:00] – Why the browser has quietly become the new endpoint [00:10:00] – How detection and response works inside the browser [00:18:00] – The real threats: browser-based social engineering, sync jacking, and polymorphic extensions [00:24:00] – Why EDR and SASE tools are not enough [00:32:00] – Balancing security and user experience in browser-based defense [00:40:00] – What excites John about the future of browser security and GenAI…

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#481 Go-to-Market Clarity in a Noisy World: Jan van Schuppen’s GTM Wisdom 45:22

۶ روز پیش45:22

45:22

In this episode, Mehmet sits down with Jan van Schuppen , a seasoned sales entrepreneur and founder of Ideas in Spades , who has led global B2B sales teams for over 30 years. They explore the biggest myths in go-to-market (GTM) strategy, the traps of founder-led content, how to balance automation with authenticity, and why selling before building is often the smartest startup move. Whether you’re a founder looking for early traction or a tech leader rethinking your sales stack in the age of AI, this conversation cuts through the noise and delivers timeless, actionable GTM wisdom. 🧩 Key Takeaways: • Why “sell first, build later” works in B2B SaaS • The founder-as-content-creator myth—and what to do instead • How AI tools and digital avatars can boost outreach and sales trust • Why startups need fewer followers—and more qualified conversations • How to train sales teams to blend automation with authenticity • The future of sales in an AI-driven market (from both seller and buyer sides) ⸻ 🎓 What You’ll Learn: • How to map out your GTM motion before product is finished • Ways to convert your network into test users and early buyers • How to avoid “spray-and-pray” tactics that waste founder time • The 5/95 method for using AI in sales without losing your voice • How to create trust-based outreach without overthinking algorithms 👤 About the Guest: Jan van Schuppen is a sales strategist and founder of Ideas in Spades . After exiting his last company, Jan began helping founders accelerate their path to revenue through hands-on coaching and AI-powered digital sales solutions—including avatar-based training. He also partners with leading AI video platform HeyGen as a creative and enterprise sales advisor. https://www.linkedin.com/in/janvanschuppen/ https://ideasinspades.com/ 🔍 Episode Highlights: [00:02:00] – What it means to be a “sales entrepreneur” [00:04:00] – The one sales principle that never changes [00:08:00] – How Jan coaches founders to unlock early revenue [00:10:00] – Why founders don’t need to be content creators—but must be visible [00:17:00] – The power of founder-led pilots and early feedback loops [00:21:00] – AI outreach vs. authenticity: Jan’s 5/95 framework [00:26:00] – Using digital avatars in sales follow-ups and proposals [00:31:00] – How to build an audience without chasing algorithms [00:36:00] – What AI means for future sales teams—and how to stay relevant…

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#480 The Dangerous Gap: Why Startups Fail After MVP – Insights from Ali Hafizji 35:58

۹ روز پیش35:58

35:58

In this episode of The CTO Show with Mehmet , we’re joined by Ali Hafizji, founder of the product development agency Wednesday , for a candid look into one of the most overlooked phases in startup growth: the dangerous gap between MVP and Product-Market Fit (PMF). We explore why many startups lose momentum after MVP, how to avoid premature scaling, the role of AI in early-stage execution, and what it really takes to survive the chaos between MVP and PMF. 💡 Key Takeaways • Why the MVP is just a milestone , not the finish line • The most common traps founders fall into post-MVP • How to measure the right metrics instead of vanity ones • The importance of distribution, sales, and customer conversations • When and how to outsource technical work without losing control • Why being an AI-native founder or team is now a startup superpower • The real difference between a programmer and a product engineer ⸻ 📚 What You’ll Learn • How to shift your mindset and role after shipping an MVP • The dangers of scaling too early or hiring too fast • How AI changes the game for early-stage teams and solo founders • Whether non-technical founders still need CTOs in the age of AI • How to evaluate and collaborate with outsourcing partners effectively 👤 About the Guest Ali Hafizji is a veteran entrepreneur, engineer-turned-marketer, and founder of Wednesday , a product development agency helping startups go from MVP to scalable products. At Wednesday Solutions, he leads a team that has collaborated with over 10% of India’s unicorn companies, delivering solutions that have meaningfully contributed to their growth. With deep insights from working across multiple startups, Ali brings sharp clarity to common mistakes, smart iterations, and team-building in early-stage ventures. http://wednesday.is/ http://tuesday.is/ https://www.linkedin.com/in/alihafizji/ Episode Highlights 00:00 – Intro and Ali’s background 03:00 – Why MVP is just the beginning 05:00 – The real job of a founder after MVP 06:30 – What is “The Dangerous Gap”? 08:00 – Why vanity metrics lead startups astray 11:00 – Premature scaling: the #1 killer 14:30 – What great early-stage teams focus on 17:00 – How AI can help founders post-MVP 20:00 – Product engineer vs. programmer 25:00 – Outsourcing: best practices and warning signs 30:00 – Do you need a fractional CTO? 33:00 – Final thoughts and how to connect with Ali…

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#479 Rewriting the Music Playbook: Jeremy Sirota on Innovation, AI, and Artist Empowerment 44:54

11 روز پیش44:54

44:54

In this episode of The CTO Show with Mehmet , we dive into the transformation of the global music industry with Jeremy Sirota , CEO of Merlin , the world’s leading digital licensing partner for independent music labels. Jeremy unpacks how Merlin is leveling the playing field for indie artists, leveraging tech and AI to streamline music licensing, and helping startups access curated music legally and efficiently. Whether you’re a tech founder, investor, or platform builder, this conversation offers a rare lens into licensing, innovation in legacy industries, and the cultural implications of AI in creative ecosystems. 🧠 What You’ll Learn • How Merlin is redefining music licensing through in-house platforms and normalized APIs • Why independent music matters in an AI-driven world • How Merlin’s “Connect” initiative bridges startups and music licensing • What founders should know when building tech for creators • AI in music: risk, regulation, and opportunity • Pattern recognition and leadership lessons for startup operators ⸻ ✨ Key Takeaways • Intentional serendipity : Jeremy’s nonlinear career from law to tech to music • “The fourth major” : Merlin’s global reach empowering indie labels • Music licensing gap : Why startups don’t know who to talk to—and how Merlin solves it • AI & copyright : The global debate on generative music models • Culture meets tech : Pattern recognition > prediction in fast-moving industries • Innovation from constraints : Bad idea sessions and reverse engineering success 👤 About the Guest Jeremy Sirota is CEO of Merlin, the independent’s digital music licensing partner. Merlin is a global leader for independent labels and distributors around the world, representing 15% of the global market share. Merlin helps its members to own their independence by striking premium music deals with services like Apple, Canva, Snap, Spotify, Twitch, and YouTube. Sirota’s role at Merlin weaves together his lifelong passions for music and technology. He started his career as a technology lawyer at Morrison & Forster, with a focus on copyright law. He went on to hold senior positions at Warner Music Group, culminating as Head of Business & Legal Affairs for WEA and ADA. Prior to Merlin, he was an early hire on the Facebook music team to launch music experiences across Facebook and Instagram. https://merlinnetwork.org/ https://www.linkedin.com/in/jeremysirota/ Episode Highlights & Timestamps 00:00 – Introduction and Jeremy’s unique background 03:30 – What Merlin is and why it matters for independent artists 08:15 – The startup licensing problem: why Connect was created 13:00 – Building innovation inside a legacy industry 18:20 – API pull vs. push: simplifying music access for developers 21:00 – Music in Reels, TikToks, and social platforms: legal challenges 25:00 – Can AI-generated music be copyrighted? 30:00 – Artist anxiety vs. excitement about AI 36:00 – Startup advice: intuition, testing, and leadership culture…

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#478 100x Outcomes, Not 10x Hype: AI Execution Strategies with Matt Leta 55:03

13 روز پیش55:03

55:03

In this episode of The CTO Show with Mehmet , we dive deep into what it really takes to implement AI that works —not just experiments, but systems that scale. Joining us is Matt Leta , founder & CEO of Future Works, an AI-native company built alongside generative AI as his co-founder. 🔑 Key Takeaways • AI alone isn’t enough —without workflow integration and people buy-in, the tech fails. • 20% of teams may never adapt to AI , and that has structural consequences. • Digital transformation 3.0 is here: from networks to intelligence. • Executive blind spots often derail AI success more than tech limitations. • Vibe coding is real —and it’s reshaping how products get built. ⸻ 📚 What You’ll Learn • How to go beyond tools like ChatGPT and achieve organization-wide ROI • Why “AI-first” is a mindset, not a label • The future of billion-dollar companies with minimal teams • Lessons from Matt’s journey—from artist to startup exit to AI-native builder 👤 About the Guest Matt Leta is a serial entrepreneur, technologist, and the founder of Future Works , a company born from an experiment: what if AI could co-create a business from scratch? Formerly a digital product studio founder, Matt has worked with top-tier Silicon Valley companies including Apple, Google, and JLL among 150+ organizations, built multiple ventures, and authored the book “100x: An Executive Brief for AI-Driven Business Results.” He’s also the creator of the viral HustleGPT experiment and a vocal advocate for building truly AI-first organizations. https://www.linkedin.com/in/matleta/ https://future.works/ https://www.amazon.com/100x-Executive-AI-Driven-Business-Results-ebook/dp/B0DZHQFCV4/ref=sr_1_1?crid=1447UD5KAL1RZ&dib=eyJ2IjoiMSJ9.oYi5C4pp0ELD6xmW0R8QjWICgAlDBWJOKH6JsbGSj6mdDn_yFdDr7SOGNkVLJRcxV-_dpJxGb2ya8bUCZP9J_whgn7AUhYm_Vfzr_3NhbTs.gzpYqf3AVAAFG1fqdK9zHLhfWkn9A7U8zMrPDHo1Ra0&dib_tag=se&keywords=matt+leta&qid=1743434813&sprefix=matt+%2Caps%2C1036&sr=8-1 Episode Highlights & Timestamps • [00:01:00] Matt Leta’s journey from artist to AI-native entrepreneur • [00:05:30] Can AI really co-found a company? Lessons from HustleGPT • [00:08:00] Why most companies fail at AI implementation • [00:13:45] Automation vs. Intelligence: what leaders often confuse • [00:17:00] Internal resistance: why some teams never adopt AI • [00:21:00] Digital transformation isn’t new—this is just the next wave • [00:27:00] “100x” thinking and the rise of the augmented team • [00:34:00] Vibe coding, solo founders, and the $1B company of one • [00:43:00] Are today’s AI models smarter—or just shinier? • [00:50:00] Why adaptability beats prediction when building with AI…

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#477 The Singularity of Hope: Sam Sammane on Amplifying Humanity with AI 54:33

16 روز پیش54:33

54:33

In this thought-provoking episode of The CTO Show with Mehmet , we welcome Sam Sammane , physicist, serial entrepreneur, and author of The Singularity of Hope . With a background in nanotechnology, life sciences, and AI, Sam offers a rare mix of technical depth and philosophical insight. Together, we explore how AI is reshaping business, creativity, and even our understanding of intelligence—and why the future belongs to those who amplify human potential , not replace it. 🧠 What You’ll Learn • Why most people misunderstand AI (and how to explain it better) • What makes real intelligence—including love, intuition, and soul—impossible to replicate • How startups can build defensible models in a world of fast replication • When AI amplifies human creativity vs. when it distracts from it • Why specialization (not general AI) is where business value lives ⸻ 🔑 Key Takeaways • Generative AI is powerful but not conscious —it’s automation on steroids, not artificial general intelligence. • Startups need a human or physical component to stay defensible in the AI era. • Human augmentation is the next frontier: using AI to elevate—not replace—intuition, judgment, and wisdom. • Be cautious with AI hallucinations and over-automation without human-in-the-loop control. 👤 About the Guest Sam Sammane is a bestselling author, PhD in nanotechnology, and founder of multiple ventures across life sciences, AI, and public relations. His book The Singularity of Hope explores humanity’s path through the age of AI. He is also the author of the novel The Republic of Mars . Sam brings a deeply humanistic lens to emerging technologies, blending scientific rigor with bold visions of the future. https://www.sammane.com/ https://www.linkedin.com/in/sam-sammane-ba192720/ Episode Highlights & Timestamps 00:00 – Intro & Sam’s multidisciplinary background 02:45 – From nanotech and life science to AI startups 06:10 – What people get wrong about AI and intelligence 12:30 – The emotional layer: love, empathy, and human learning 16:40 – The myth of AGI and why it’s still far away 22:00 – AI vs. quantum intelligence: where we are and aren’t 25:45 – Real-world use cases that excite Sam today 29:50 – AI as a “super assistant,” not a cofounder 32:10 – Why intuition still beats perfect data 36:30 – Hallucinations, shortcuts, and human laziness 42:10 – Big tech manipulation and algorithmic ethics 45:00 – Advice for founders in the age of commoditized tech 50:00 – Why physical innovation is your startup moat 52:00 – Where to find Sam + upcoming speaking in Dubai 53:00 – Closing thoughts & tease for Part 2 on The Republic of Mars…

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#476 Stop Pitching Tech, Start Selling Outcomes: Josh Dorfman’s Advice for Climate Founders 57:15

18 روز پیش57:15

57:15

In this episode, Mehmet is joined by Josh Dorfman , CEO of Supercool and host of the Supercool podcast. Josh is a serial sustainability entrepreneur, former investor, and media trailblazer with two decades of experience scaling climate-focused ventures. From founding The Lazy Environmentalist to helping build a company that landed a 10M panel deal with D.R. Horton, Josh shares why storytelling—not tech specs—is what drives results in climate tech today. 📌 Key Takeaways: • Why outcomes matter more than tech or climate talk when selling to real-world customers. • The single biggest communication mistake climate founders make—and how to fix it. • Why corporate partnerships (like D.R. Horton or Amazon) are crucial for GTM in climate tech. • The role of personal branding in breaking through a crowded tech market. • Why investors are leaning into climate tech for business reasons , not just impact. ⸻ 🎓 What You’ll Learn: • How to pitch climate solutions to skeptics using outcomes, not moral appeals. • Strategic GTM lessons from real deals in building materials, mobility, and AI-powered HVAC. • How Josh used media to amplify early-stage ventures (and how founders can do the same). • What LPs are really looking for in the climate investment space. About Josh Dorfman: Josh Dorfman is the founder of Supercool , a media company focused on real-world, proven climate solutions. With previous roles as a VC, tech startup founder, and national radio host, Josh blends operational insight with a media-savvy approach to helping climate founders scale. He is best known for his earlier work as The Lazy Environmentalist on Sirius Radio and Sundance Channel. Josh is a driving force in sustainable innovation, creating companies that blend cutting-edge technology with a positive environmental impact. As co-founder and CEO of Plantd, Josh spearheaded efforts to produce carbon-negative building materials, earning accolades such as Fast Company's World's Most Innovative Companies. Much like your guest, John, Josh has a way of intertwining sustainability with savvy business practices. https://www.linkedin.com/in/dorfmanjosh/ https://getsuper.cool/ https://www.plantdmaterials.com/ Episode Highlights: [00:03:00] Josh’s China moment that triggered a climate awakening [00:08:00] Why talking about AI or climate turns off most customers [00:16:00] What drag racers taught Josh about emotional storytelling [00:24:00] From prototype to 10M panel order: Scaling a new material with D.R. Horton [00:31:00] The myth that only young people will solve climate change [00:43:00] GTM tactics: Changing the RFP instead of chasing it [00:47:00] Why founders must invest in their personal brand [00:51:00] Josh’s ideal investment: turning carbon removal into durable products…

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#475 Focus, Grit, and Product-Market Fit: Lessons from Anya Cheng’s Startup Journey 50:43

20 روز پیش50:43

50:43

In this episode, Mehmet sits down with Anya Cheng , the founder and CEO of Taelor , a fashion-tech startup revolutionizing how busy men dress—without shopping or doing laundry. With past leadership roles at Meta, eBay, and McDonald’s, Anya brings a unique product mindset and startup resilience that shines through her journey from MVP to raising millions. This is a masterclass in product thinking, perseverance, and staying focused—even when things get scrappy. 🔑 Key Takeaways • Start with real customer pain , not tech buzzwords • Use product intuition and lean MVPs to validate ideas • Why storytelling and empathy beat sales tactics in fundraising • Fundraising is less about pitching, more about training champions • Deep customer insight is your competitive moat 🎧 What You’ll Learn • How Anya applied agile principles to build Taelor from a landing page • The truth about launching AI products in fashion • Lessons from her time at Meta, eBay, and Target • How to approach investors with authenticity and relevance • Why female founders and minority-led teams should lean into their strengths 👤 About the Guest Anya Cheng is a serial builder and product leader turned founder. As a Mentor at '500 Startups' and ex-product leader at McDonald, eBay and Facebook, she has been listed in 'Girls Tech 40 Under 40' and founded a sustainable men clothing rental platform- Taelor (currently doing $1.5m in revenue). She’s also a TEDx speaker and a mentor at 500 Startups. At Taelor , she’s building “Netflix for menswear,” using AI to deliver rental clothing for men who want to look great without effort. Use code PODCAST25 for 25% off your first month! https://www.linkedin.com/in/anyacheng/ https://taelor.style/ 🧭 Episode Highlights 00:02 – Anya’s background and the aha moment behind Taelor 00:07 – Early MVP experiments and Taelor’s first 100 customers 00:12 – GTM lessons from Meta, eBay, and Target 00:15 – Knowing when to follow data—and when not to 00:18 – Building a product team with complementary pieces 00:22 – What Anya looks for in startup founders as a 500 Startups mentor 00:26 – Fundraising stories and mindset reframes 00:34 – Solving for a focused use case instead of chasing features 00:39 – Her perspective on being a female founder in tech 00:42 – TEDx behind the scenes and tips for pushing through hardship 00:47 – Mehmet’s reflections on podcasting, persistence, and building in public…

1
#474 Execution Over Ideas: Andy Cwik on Building and Scaling 58:52

23 روز پیش58:52

58:52

Episode Overview In this episode of The CTO Show with Mehmet , Andy Cwik—co-founder and CEO of Hubub—shares his lessons from three startups, including the painful failures and meaningful wins. From crashing his first startup to exiting a telehealth company, Andy now leads Hubub, a SaaS platform that automates client entertainment for B2B teams. He opens up about what truly makes a startup successful (hint: it’s not the idea), how AI fits into real business workflows, why network effects matter more than ever, and how he’s using his time to mentor founders and advocate for mental health reform through a personal documentary project. 💡 Key Takeaways • Execution outweighs the idea: Why founders often get stuck at ideation. • Building defensibility through network effects and switching costs. • How to pitch enterprise tools to decision-makers, not just users. • Why most AI startups are chasing buzzwords—and what actually works. • The evolution of startup ecosystems beyond Silicon Valley. • A rare look into Andy’s advocacy for mental health reform in the justice system. 🎧 What You’ll Learn • The origin story behind Hubub and its 13-year evolution • How to move from “paper napkin” idea to product with traction • Strategic use cases of AI in early-stage SaaS • How to validate pain points and avoid marketplace traps • Navigating risk aversion in startup hubs like Chicago • Why some founders should take the exit—and why others shouldn’t 👤 About the Guest Andy Cwik is a seasoned entrepreneur and AI thought leader with a track record of building innovative businesses. As the Co-Founder and CEO of hubub, he is redefining business client entertainment through AI-driven digital concierge services, automating logistics from reservations to expense reporting. With over a decade of experience in tech-driven ventures, Andy has successfully founded and exited multiple companies, including a telehealth startup with peak annual revenues of $25 million and a data encryption firm. Beyond hubub, Andy is a key figure in Chicago’s startup ecosystem, serving in leadership roles for the Founders Institute and Founders Network, where he mentors emerging entrepreneurs. He has raised over $5 million across his ventures and has spoken at leading AI and business events, including GenAI Collective and the Union League of Chicago Business Leaders Group. Passionate about AI’s capabilities and limitations, Andy brings unique insights into the evolving landscape of technology, work, and automation. His thought leadership challenges mainstream AI narratives, advocating for a balanced perspective on its future impact. https://www.linkedin.com/in/andy-cwik https://hubub.me/ Episode Highlights & Timestamps 00:01 – Andy’s startup journey: 3 ventures and one painful failure 04:00 – The aha moment that led to Hubub 08:00 – Why expense reporting is the hidden pain point no one talks about 10:30 – Building a two-sided marketplace with smart API integrations 13:00 – What startup founders get wrong about AI 17:30 – Network effects and why Groupon failed 23:00 – Defensibility: Your real moat in a world of clones 28:00 – How AI is reshaping VC workflows (and deal sourcing) 32:00 – Chicago vs. Silicon Valley: What founders should know 40:00 – When to exit and when to stay the course 47:00 – Andy’s work on a documentary about mental health and the justice system…

1
#473 AI Won’t Replace Jobs, It Will Replace Companies — Anthony Franco Breaks It Down 55:47

25 روز پیش55:47

55:47

In this episode of The CTO Show , serial entrepreneur and podcast host Anthony Franco joins Mehmet to unpack how AI is fundamentally reshaping how businesses operate—beyond the hype. With six exits under his belt and decades of experience launching and scaling ventures, Anthony shares what it really takes to operationalize AI in today’s organizations and why the real disruption isn’t about job loss—it’s about organizational survival. 💡 What You’ll Learn • Why most leaders still misunderstand what “AI transformation” really means • The biggest mistake companies make when automating workflows • How to rethink outdated systems like Agile and Six Sigma in the AI age • Why agentic AI is less about replacing roles and more about rebuilding how work is done • How founders can leverage AI for early-stage growth, product-market fit, and GTM ⸻ 🧠 Key Takeaways • Don’t automate bad processes—simplify first, then apply AI • Think like a gardener, not a factory manager: AI requires adaptability • Founders need to master human-to-human connection more than ever • Smaller teams will win, but collaboration still beats solo work • The best time to exit is two years before you burn out 👤 About the Guest Anthony Franco is a serial entrepreneur, founder of six companies, and host of the How to Founder podcast. He’s currently helping companies apply AI-first thinking to real-world operations through his work with OneReach and initiatives like AI First Principles and the WISER Methodology . http://www.howtofounder.com/ https://linkedin.com/in/anthonyfranco/ ⏱️ Episode Highlights 00:02 – Anthony’s journey and current projects 04:00 – What it means to “operationalize” AI 06:30 – AI First Principles and the WISER Methodology 11:00 – Why old frameworks like Agile are becoming obsolete 17:00 – Can this work for large enterprises? 20:00 – Is AI a threat to jobs or to companies? 25:00 – How founders should approach AI-powered ventures 30:00 – Building vs. selling: What founders forget 34:00 – Why a great product isn’t enough without distribution 39:00 – The story behind How to Founder 43:00 – Smaller teams, bigger outcomes 47:00 – Signs it’s time to exit 51:00 – Final thoughts on the startup mindset…

1
#472 Reinventing Cooling: Faizan Ahmed’s Solid-State Revolution 51:11

27 روز پیش51:11

51:11

In this episode of The CTO Show with Mehmet , we dive into the world of deep tech and hardware innovation with Faizan Ahmed , founder and CEO of Invensify . From solving his father’s insulin storage problem to building a patented solid-state cooling module, Faizan walks us through the journey of reinventing refrigeration and building a product-as-a-service business in a legacy-driven industry. 🎯 Key Takeaways • What solid-state cooling really is—and why it matters • The surprising size of the pharma cold chain logistics market • Why hardware innovation must be 10x better to be taken seriously • How a Product-as-a-Service model creates defensibility • Fundraising for deep tech: what works and what doesn’t • Real-world sustainability beats greenwashing ⸻ 📚 What You’ll Learn • How to identify deep tech opportunities from personal problems • The trade-offs of designing hardware with no moving parts • Why solid-state cooling is more sustainable and scalable than compressors • What it takes to commercialize deep tech in a SaaS-obsessed world • How to overcome industry resistance to innovation 👤 About the Guest Faizan Ahmed is a second-time hardware founder with a background in electrical engineering and solid-state physics. Before Invensify, he exited a startup that built camera lens rain deflectors, and earlier contributed to a defense tech company acquired by the U.S. Air Force. Today, he leads Invensify in building energy-efficient, compressor-free cooling systems for healthcare and beyond. https://www.invensify.com/ https://www.linkedin.com/in/faizan-ahmed-a720b411/ 🕒 Episode Highlights & Timestamps 00:00 – Intro and guest welcome 01:30 – Faizan’s engineering background and past exits 03:55 – The insulin travel problem that sparked Invensify 05:30 – Cold chain logistics is a $6.2B market still using ice packs 06:45 – What is solid-state cooling? Tech foundations explained 10:00 – Efficiency, battery weight, and key trade-offs 12:30 – Designing lightweight, plug-and-play cooling systems 14:00 – Zero moving parts = low maintenance + high reliability 15:00 – Accidental sustainability: how climate impact became a bonus 17:00 – Key verticals: pharma, EV batteries, AI chips, data centers 21:00 – Product-as-a-Service: Why Faizan avoided hardware sales 24:30 – ESG regulations and sustainability tailwinds 28:00 – Manufacturing in Malaysia and global expansion plans 29:00 – Fundraising lessons from deep tech 31:00 – The importance of 10x differentiation in hardware 34:00 – Transferable skills from previous startups 36:00 – Will solid-state cooling replace traditional refrigeration? 39:00 – Faizan’s vision: Cooling fridges in off-grid areas 42:00 – Which is harder—tech innovation or mindset shift? 47:00 – Final advice to founders…

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#471 The Future Needs Soul: Mona Bavar on Human-Centered AI and Branding 44:52

۴ weeks پیش44:52

44:52

In this episode of The CTO Show with Mehmet , we dive into the intersection of technology, creativity, and brand authenticity with Mona Bavar — founder of DLISH and BlueApples.ai . From a childhood shaped by cultural resilience to building borderless brands rooted in storytelling, Mona shares why the future of innovation needs more than algorithms — it needs soul. 📌 Key Takeaways • Why your brand story matters more than ever in the AI age • The difference between scaling fast and building with soul • How Mona went from gifting to launching an AI agency rooted in authenticity • Real-life case studies of AI in brand strategy, market research, and storytelling • The role of vulnerability and purpose in leadership and entrepreneurship • Why asking the right questions is the most creative act in AI-driven work ⸻ 💡 What You’ll Learn • How to use AI tools like ChatGPT and Gemini for creative ideation without losing your voice • Why understanding your “why” is non-negotiable for sustainable brand building • Tactics for blending human emotion with automation in a noisy digital world • How Mona helps clients transform brand identity into impactful narratives using AI 👤 About the Guest Mona Bavar is a creative entrepreneur and founder of DLISH , a Europe-based gifting company that curates meaningful experiences through food and design, and BlueApples.ai , an AI consulting agency helping businesses implement AI while preserving their unique brand voice. Her work bridges design, purpose, and emerging technology. https://www.linkedin.com/in/bavar/ https://dlish.us/ https://www.blueapples.ai/ ⏱️ Episode Highlights & Timestamps 00:00 – Intro & Mona’s background 03:00 – Story behind DLISH & cultural roots of the brand 07:00 – Is AI killing creativity or enhancing it? 10:30 – Avoiding generic content with AI 15:00 – Shortcuts vs. long-term brand building 18:00 – Examples of AI-powered storytelling & product positioning 25:00 – Asking better questions: the key to powerful outputs 27:30 – Personal branding and building trust through vulnerability 32:00 – Customer-centricity, inspiration, and Steve Jobs 36:00 – What Mona means by “the future needs soul” 40:00 – Advice for entrepreneurs on staying grounded in their why 42:00 – Where to connect with Mona…

17 weeks پیش53:16

53:16

In this episode of The CTO Show with Mehmet , we dive deep into the evolving landscape of digital marketing with Merag Shahzad , a digital marketing expert and strategist. Merag shares insights on AI’s role in marketing , how brands can balance automation with authenticity, and the future trends shaping digital engagement. We explore the must-have tools for marketers, discuss the overuse vs. underuse of AI , and break down how businesses—especially startups—can leverage marketing as a growth powerhouse . 🔥 Key Takeaways ✔️ AI’s Biggest Impact on Digital Marketing – How AI tools like ChatGPT, Jasper AI, and Synthesia are revolutionizing content creation. ✔️ Too Much AI vs. Not Enough – Where businesses are going wrong in AI adoption and how to strike the right balance. ✔️ Must-Have AI Tools for Marketers – Essential AI-driven tools for content creation, search optimization, and audience engagement. ✔️ The Role of Personal Branding – Why founders and executives should invest in building their personal brands online. ✔️ Influencer Marketing & B2B Trends – How Gen Z and the creator economy are shaping brand storytelling across platforms. ✔️ Platform-Specific Strategies – Understanding the unique culture and algorithm of platforms like LinkedIn, Instagram, and TikTok. ✔️ Marketing as a Growth Engine – Why startups should prioritize marketing from day one to scale effectively. 🎧 What You’ll Learn 🔹 How to integrate AI into your marketing strategy without losing authenticity 🔹 The difference between AI-powered efficiency and over-reliance on automation 🔹 Why storytelling and emotional connection are key to marketing success 🔹 How businesses can tailor their marketing for different digital platforms 🔹 Why consistency is the secret weapon in content marketing 👤 About Merag Shahzad Merag Shahzad is a seasoned digital marketing expert specializing in AI-driven branding and content strategies. His agency helps businesses optimize their marketing strategies by leveraging AI tools while maintaining authenticity and engagement. https://www.linkedin.com/in/immerag/ https://instagram.com/immerag/ https://www.tiktok.com/@immerag 📌 Episode Highlights ⏳ [00:01:00] – Introduction & Guest Background ⏳ [00:04:00] – The Evolution of AI in Digital Marketing ⏳ [00:10:00] – Must-Have AI Tools for Businesses & Creators ⏳ [00:16:00] – The Balance Between AI and Human Touch ⏳ [00:24:00] – The Power of Storytelling in Marketing Strategy ⏳ [00:30:00] – The Rise of Influencer Marketing & B2B Branding ⏳ [00:40:00] – Best Practices for Digital Marketing in 2025 ⏳ [00:49:00] – How to Choose the Right Social Media Platform…

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The CTO Show with Mehmet Gonullu « » #457 Why Founder-Led Growth Isn’t Optional: Jess Schultz on Early-Stage GTM, Metrics, and Startup Scaling

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The CTO Show with Mehmet Gonullu « »
#457 Why Founder-Led Growth Isn’t Optional: Jess Schultz on Early-Stage GTM, Metrics, and Startup Scaling