Using Your Authentic Voice to Build a Personal Brand in CRE

The Crexi Commercial Real Estate Podcast: Conversations in All Things CRE

In this landmark 100th episode of The Crexi Podcast, Deena Zimmerman, Principal at Baum Realty, shares how to build a unique and successful reputation in CRE.

The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with some of the top CRE professionals in the space. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate.

Celebrating 100 episodes of The Crexi Podcast, host Ashley Kobovitch sits down with Deena Zimmerman in the all-new Crexi HQ studios. Deena shares her expansive journey in the commercial real estate industry, highlighting her transition from psychology to brokerage, her various mentorship roles, and her passion for adaptive reuse in retail spaces.

She discusses the evolving landscape of retail, the importance of finding one's authentic voice, and the significance of mentors and sponsors in her career. Deena also touches on her involvement with organizations like NAR and Globe Street Women of Influence and provides insights into the thriving retail and cannabis sectors.

• Introduction and Milestone Celebration
• Guest Introduction: Deena Zimmerman
• Deena's Career Journey
• Mentorship and Sponsorship
• Daily Habits and Work-Life Balance
• Finding Your Authentic Voice
• The Importance of Having Fun
• Involvement in Various Organizations
• Current Trends in Retail
• The Rise of Medtail and Adaptive Reuse
• Chicago's Unique Market Trends
• Exciting Client Projects
• Cannabis Industry Insights
• Rapid Fire Questions and Final Thoughts
  

About Deena Zimmerman:

Deena Zimmerman is an award-winning broker with nearly twenty years of industry experience. Known as a star tenant rep, she is sought after by national brands, multi-unit franchisees, and even first-time entrepreneurs nationwide for site selection rollouts across both Chicagoland and the entire country.

She also specializes in the sale and leasing of retail, investment, and development properties. Deena is a trusted expert in Cannabis real estate, and she is regarded nationally for her business development efforts and her expertise in retail site selection and curation.

As Principal at Baum Realty Group, Deena’s role is centered on national business development as well as commercial redevelopment and adaptive reuse projects across the country. Deena’s incredible network of relationships stems in large part from her involvement in several local and national organizations. She was the 2017 Commercial Liaison for the National Association of Realtors, and she is a member of ICSC, WIRL (Women in Retail Leasing), and has served as a Mentor and is a longtime supporter of the Goldie Wolfe Miller Women Leaders in Real Estate Initiative.

In 2021 she was named one of the top 25 most influential women in Commercial Real Estate and has been named annually by CREi as a top social media influencer in commercial real estate. Deena is a recognized industry leader and public speaker, presenting at national conferences, and to industry groups and associations throughout the United States in addition to guest spots on national television, radio, and podcasts.

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For show notes, past guests, and more CRE content, please check out Crexi’s blog.

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