11: How to Break Through a Well-Fortified Inbox w/ Rich Wilson

The Corporate Data Show: Outbound Marketing | Email Lists | Sales Leads | Data Strategy

For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.”

With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. So the question becomes, “How can we add value in our messages?”

In this episode Rich Wilson, VP of Customer Experience at BrightWave Marketing, explains why getting data to give you the right context is crucial to breaking through an inbox.