The New Rules of Sales: How to Foster Trust When Buyer Confidence Is Dead

The Coaching Equation

In this episode, we’re diving into how sales engagement has evolved and how it shifted focus to creating connections, fostering trust, and serving from a place of truth.

We’ll take a closer look at today’s sales landscape, how buyer sophistication continues to rise, and how to navigate objections using the new rules of sales.

So ask the right questions and be willing to have the tough conversations. Remember, it’s truth over transaction and service over selling — that’s what bridges the gap between you and your ideal buyers.

Tune in The Coaching Equation - The New Rules of Sales: How to Foster Trust When Buyer Confidence Is Dead

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Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.

Connect with Brook Bishop!

Website: https://brookbishop.com/

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Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Website: https://www.ryanrlang.com/

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

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Learn more about Empire Partners:

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