#124 The Science and Psychology of a Must-Click Headline

The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

Have you ever wondered what makes some on-line ads work like crazy, while others are completely ignored? It all begins with the headline the ad uses. The ads, and the headlines, that attract the highest numbers of clicks are equal parts science and psychology. In this podcast episode I'll help you understand why your ads are perhaps not working as well as they should be, and I'll give you 7+ headline formulas to use to boost your click-through rate.
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