23. Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon

The ClickZ Digital Marketing Podcast

Technology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these changes, and look at Pangaea, the private marketplace that resulted from a consortium of publishers. Will collaboration allow publishers to compete and deliver additional benefits such as transparency? We talk to Fiona McKinnon from Pangaea.