19. The importance of high quality content for publishers and marketers, with Andy Oakes

The ClickZ Digital Marketing Podcast

We'll hear how programmatic media buying has impacted on digital publishers and the importance of high quality content for marketers, from one of the best known voices in the industry. I'm joined by Andy Oakes, former publisher of New Media Age and former head of content and managing director of The Drum. We'll be discussing content marketing, publishing, programmatic and the future of online advertising.