Understanding Leads with Mark Osborne
Manage episode 378037078 series 3446979
محتوای ارائه شده توسط Chris Hood. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Chris Hood یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In business, "leads" often conjure images of endless lists, cold calls, and mass emails. However, the real game-changer differs from the quantity of leads you generate and the quality. According to a recent study, 79% of all B2B leads don't convert to sales, emphasizing the importance of quality over quantity. In addition, B2B buyer behavior has shifted toward B2C-like experiences: they leverage information, proactively look for relevant content, and expect customized offers. On this episode, Mark Osborne, Author of "Are your Leads Killing your Business?" and Founder of Modern Revenue Strategies, joins the show to discuss strategies for generating high-quality leads, understanding your customers, and maintaining a laser-focused approach to your offerings.
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