#56: Employer Branding From the Top Down – How To Move Beyond Tactics and Leverage Your Employer Brand as a Strategic Asset

The Changing State of Talent Acquisition

This week we welcome Heather Tenuto to the podcast. Before taking on her current role as CEO of The Muse Group (owners of The Muse and Fairygodboss), Heather spent her early career as a public school teacher before pivoting to a range of sales enablement and revenue growth roles, including VP of Channels at ShoreTel, VP of Sales (SMB Services) at Office Depot, and Chief Revenue Officer of Zift Solutions.

Topics include: employer brand as a strategy vs. tactic, employer brand ambassadors, how to identify and activate employer brand ambassadors, the importance of incorporating regular employee feedback into employer brand management, DEI beyond gender and ethnic identity, and the value and power of introverts to an organization.

Heather Tenuto

CEO, The Muse Group

LinkedIn

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1. Navigating EVP and Employer Branding (00:00:00)

2. Leveraging Employees as Brand Ambassadors (00:08:54)

3. Empowering Diversity in the Workplace (00:15:13)