E12: How Marketing can Change the World with Lola Bakare

THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility

Lola Bakare is an inclusive marketing strategist and adviser to CMOs. After over a decade of success in the corporate world working with top global brands, Lola started be/co, a consultancy that focuses on helping marketing leaders reach the highest levels of success through training workshops and client engagements.
She is all about unleashing marketing magic - helping leaders maximize their impact, unlock their excellence, and imagine a new world into existence.
“Inclusive marketing is the idea that a brand should be going to market with a purpose and a mission based on the world that it wants to create.”
“Marketing reflects a world in its most unified form. {We can] bring that into existence by showing people the possibilities of what that world could look like. Nobody has more power to change the way people see the world than marketers.” - Lola Bakare
To read a full transcript of the episode, visit this page.
We discussed:
[03:33] What Lola grew through to become the guide she is today
[08:47] What is inclusive marketing?
[17:28] Dealing with haters and the contractions of birthing a new world
[19:51] Lola’s 3-Step Framework on Inclusive Marketing (and moving past the performative)
[29:50] Using LinkedIn for inclusive personal branding and marketing
[36:49] The Professional Women of Color (PWoC) Clubhouse Community
[42:30] Lola’s big, dreamy vision for the world
Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!
Connect with Lola:
Website: www.makeitbe.co
Instagram: @makeitbe.co
LinkedIn: Lola Bakare
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Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co